Successful ticket marketing plan requires breaking the silos
August 22, 2011
Rritten by Bernie Mullin, Chairman and CEO of The Aspire Group The old adage, “If you fail to plan, you are planning to fail” is as true as ever. When we are asked by prospective clients to review their ticket sales plan, what we invariably receive is a budget. As you might expect, these budget…
Read MoreWestern Michigan University and Aspire Prepare to Launch Fan Relationship Management Center
August 8, 2011
ATLANTA – (August 8, 2011) – The Aspire Group is on track to begin selling on behalf of Western Michigan Athletics in the next week. The custom built Fan Relationship Management Center (FRMC) is located on WMU’s campus in the Seelye Athletic Center. The operation will have a sales manager and five sales consultants dedicated…
Read MoreMarketers reshape how college teams sell tickets
August 5, 2011
by Steve Berkowitz, USA TODAY Somewhere in the Atlanta area today, a person who has crossed paths with Georgia Tech is getting a phone call about Yellow Jackets football. Maybe it’s an alum, an employee or a contractor. Maybe it’s a Georgia Tech parent, the purchaser of an item through the school’s website or someone who has attended…
Read MoreTulane Athletics Partners with The Aspire Group to Build Fan Relationship Management Center to Drive Revenue Growth
July 28, 2011
ATLANTA – (July 28, 2011) –Tulane University, an NCAA Division-I school operating in Conference USA, has announced a multi-year partnership with The Aspire Group to market and sell tickets for football, men’s and women’s basketball and baseball. The 2011-2012 season will mark Tulane’s return to a 16-sport total program since the aftermath of Hurricane Katrina….
Read MoreMemphis Tigers to Partner with The Aspire Group for Ticket Sales
July 27, 2011
ATLANTA – (July 27, 2011) –The University of Memphis athletic department has reached an agreement with Atlanta based The Aspire Group to market and sell tickets for football, basketball and other intercollegiate sports sponsored by the U of M. The Aspire Group will construct an on-site Fan Relationship Management Center (FRMC) with a manager, seven…
Read MoreNHRA ramps up Ticket Sales
July 25, 2011
By Tripp Mickle, Staff Writer, Sports Business Journal Published July 25, 2011, Page 12 The National Hot Rod Association has overhauled its ticket sales operations, opening an outbound sales call center and hiring its first ticket sales manager. The drag racing governing body manages ticket sales for five of its 22 annual races. It oversees…
Read MoreArmy Athletics To Partner With The Aspire Group To Sell Black Knights Tickets
July 18, 2011
ATLANTA – (July 18, 2011) – The Army Athletic Association and The Aspire Group announced today a partnership that will offer Black Knight fans a full menu of ticket options for Army football, as well as men’s and women’s basketball, hockey and lacrosse. Aspire will build and operate a Fan Relationship Management Center (FRMC) consisting…
Read MoreWestern Michigan to Partner with Aspire for Ticket Marketing and Sales
June 22, 2011
ATLANTA – (June 22, 2011) – Western Michigan University, a NCAA Division-I school operating in the Mid-American Conference and Central Collegiate Hockey Association, has announced a partnership with The Aspire Group to market and sell tickets for football, men’s and women’s basketball and men’s hockey. Aspire will be selling Western Michigan Broncos tickets out of…
Read MoreThe Aspire Group’s Dr. Bernie Mullin Shortlisted as Finalist in Stadium Business Awards 2011
June 6, 2011
ATLANTA – (June 6, 2011) -The nominations for the 2011 Stadium Business Awards have been announced and The Aspire Group Chairman and CEO Bernie Mullin has been shortlisted as a finalist in the Outstanding Achievement category. As the only awards to recognize achievements in the global stadium industry, all business and operating aspects are covered,…
Read MoreLouisiana Tech to Partner with The Aspire Group to Sell and Service Athletic Tickets
June 2, 2011
ATLANTA – (June 2, 2011) -The Aspire Group and Louisiana Tech University have announced an agreement for the Atlanta-based company to sell a full menu of ticket options for football, baseball, and men’s and women’s basketball. The Aspire Group will construct a Fan Relationship Management Center (FRMC) on campus in Ruston, Louisiana with a manager…
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