Memphis Tigers to Partner with The Aspire Group for Ticket Sales
July 27, 2011
ATLANTA – (July 27, 2011) –The University of Memphis athletic department has reached an agreement with Atlanta based The Aspire Group to market and sell tickets for football, basketball and other intercollegiate sports sponsored by the U of M. The Aspire Group will construct an on-site Fan Relationship Management Center (FRMC) with a manager, seven sales consultants and an intern dedicated to University of Memphis athletics.
“The partnership with The Aspire Group has a tremendous upside for Memphis athletics in regards to revenue enhancement,” said R.C. Johnson, Athletics Director for the University. “It will also benefit our fans as The Aspire Group comes highly regarded from their collegiate partners in providing customer relationship management and sales results from their service calls.”
“I certainly want to extend my thanks to the group of area business leaders that served as a marketing advisory committee and assisted us in the completion of this sales contract,” Johnson stated. “Their advice and direction was invaluable in this process.”
The Aspire Group is the industry leader in developing Fan Relationship Management Centers that specialize in revenue enhancement for universities and sports organization worldwide by providing a customer service experience for fans on ticket sales and service calls. The partnership with the University of Memphis is Aspire’s ninth collegiate partnership since starting the trend of outsourcing collegiate sales operations with Georgia Tech in 2009.
“The growth that we have had over the past two months is an indication that collegiate athletics believe in the success of a specialized ticket marketing and sales staff and are moving towards our FRMC model,” said Bill Fagan, General Manager – Fan Relationship Management. “We are thrilled to add Memphis as a partner and look forward to sharing our sport marketing and sales experience to increase revenues and home game attendance.”
About The Aspire Group
The Aspire Group is a global sports and entertainment firm founded in 2008 by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in United States, Canada and United Kingdom.
About University of Memphis Athletics
For more information about University of Memphis Athletics visit www.gotigersgo.com/