What We Do

The Aspire Group has been trusted by over 230 sport and entertainment properties and brands to drive revenue, attendance and enterprise value.

Fan Relationship Management

Boost Ticket Sales

Strategic Consulting & Research

Know Your Fans

Sales & Service Training

Raise Your Game


Strategic Sponsorships

Fan Relationship Management

Strategic Consulting & Research

Sales & Service Training


Where To Find Us








Meet The A-Team

A key advantage The Aspire Group has over the competition is the management team’s 200 years of collective industry experience at the “C-suite” level. Our team, or as we like to say “F.A.M.I.L.Y.”, is dedicated to developing lucrative partnerships and utilizing our expertise to take partners to the next level.

Bernard Mullin, PhD

Founder & Chairman

Bill Duffy

Chief Executive Officer

Bill Fagan

Chief Operating Officer

Valerie Wilkinson

Vice President of Business Operations

Tony Garrett

Vice President of Fan Relationship Management

A.J. Smith

Vice President of Client Partner Development

Mike Boswell

Vice President, Training

Patty Spielman

Sr. Manager of Payroll & Benefits Administration

Kay Sturniolo

Director, Human Resources

Kyne Sheehy

Director of Sales, National Sales Center

Meet Everyone

Breakfast with Bernie

Aspire’s blog was inspired by Founder & Chairman Dr. Bernie Mullin’s morning radio segment in Atlanta during his time as the CEO of the Atlanta Spirit (NBA’s Atlanta Hawks, Philips Arena & former NHL’s Atlanta Thrashers). Bernie shared his insight as well as answered questions about his experience, success, and relevant topics. View The Blog

“We are so proud of the relationship we have built with Aspire and the growth we have seen over the last seven years. At West Point, we pride ourselves on people development and that is exactly what they help us do, provide the best possible customer service to our fans.  We are excited to continue this relationship and bring even more fans to West Point to experience the greatest gameday in America.”

Boo Corrigan

Director of Athletics @ Army - West Point

“We are excited to continue our partnership with Aspire. They have delivered a great fan experience model in their strategy of engaging the community. The Aspire staff on-site and at headquarters has brought different ideas to Siena through innovation and sharing best practices among its various partners.”

John D’Argenio

Vice President/Director of Athletics @ Siena College

“We are pleased to be able to extend our relationship with The Aspire Group. Over the previous three years, we have seen a sizable step forward in our ticket sales revenue, especially in group-sales efforts. The Aspire Group’s proven sales efforts have been extremely successful as we continue to find new ways to enhance and engage our ticket-buying experience.”

John Maddock

Associate Athletic Director for External Affairs @ Canisius College

“Penn Athletics is excited to extend its partnership with The Aspire Group as we look to continue the momentum of sales growth for our ticketed sports and the Penn Relays. We value customer service, community, and a positive fan experience in our historic venues, and The Aspire Group is helping us achieve these goals. We have a big year planned for the 125th Running of the Penn Relays and look forward to The Aspire Group helping us set a new three-day attendance record.”

Dr. M. Grace Calhoun

Director of Athletics and Recreation @ University of Pennsylvania

 “All of us at UIC are thrilled to be able to team up with an industry leader in The Aspire Group. Being in Chicago positions us in the heartbeat of one of the world’s most passionate sports cities. This partnership will allow us to continue to make connections in our community, broaden our reach and develop Flames fans for life.”

Garrett Klassy

Director of Athletics @ University of Illinois at Chicago

“We are thrilled to extend our sales and service agreement with The Aspire Group. Their collaboration, insight, and strategy continue to drive and support us in ways that make us better daily. We are looking forward to continuing working with them on what we all believe is a bright future for Miami Athletics.”

Jude Killy

Deputy Director of Athletics @ Miami University

“We are excited to welcome The Aspire Group to the Hartford family. Aspire has a proven track record of increasing attendance while providing top-notch service. Our fans will immediately notice an increased level of attention and appreciation for their support of Hartford Athletics.”

Mary Ellen Gillespie

Director of Athletics @ University of Hartford