What We Do

The Aspire Group has been trusted by over 230 sport and entertainment properties and brands to drive revenue, attendance and enterprise value growth through the following key capabilities:

Fan Relationship Management

Boost Ticket Sales

Strategic Consulting & Research

Know Your Fans

Data Insights

Centralize Fan Data

Sales & Service Training

Raise Your Game


Strategic Sponsorships

Fan Relationship Management

Strategic Consulting & Research

Data Insights

Sales & Service Training


Where To Find Us

Join Our Team







Meet The A-Team

A key advantage The Aspire Group has over the competition is the management team’s 200 years of collective industry experience at the “C-suite” level. Our team, or as we like to say “F.A.M.I.L.Y.”, is dedicated to developing lucrative partnerships and utilizing our expertise to take partners to the next level.

Bernard Mullin, PhD

Founder & Chairman

Bill Duffy

Chief Executive Officer

Bill Fagan

Chief Operating Officer

Valerie Wilkinson

Vice President of Business Operations

Tony Garrett

Vice President of Fan Relationship Management

A.J. Smith

Vice President of Client Partner Development

Madison Southerlin

Director of Marketing

Mike Boswell

Director of Sales & Service Training

Joe Kronander

Regional Director

Brian Treiser

Regional Director

Meet Everyone

Breakfast with Bernie

Aspire’s blog was inspired by Founder & Chairman Dr. Bernie Mullin’s morning radio segment in Atlanta during his time as the CEO of the Atlanta Spirit (NBA’s Atlanta Hawks, Philips Arena & former NHL’s Atlanta Thrashers). Bernie shared his insight as well as answered questions about his experience, success, and relevant topics.

View The Blog

Breakfast With Bernie

Should you outsource ticket sales?

Read The Article

“Penn Athletics is excited to extend its partnership with The Aspire Group as we look to continue the momentum of sales growth for our ticketed sports and the Penn Relays. We value customer service, community, and a positive fan experience in our historic venues, and The Aspire Group is helping us achieve these goals. We have a big year planned for the 125th Running of the Penn Relays and look forward to The Aspire Group helping us set a new three-day attendance record.”

Dr. M. Grace Calhoun

Director of Athletics and Recreation @ University of Pennsylvania

 “All of us at UIC are thrilled to be able to team up with an industry leader in The Aspire Group. Being in Chicago positions us in the heartbeat of one of the world’s most passionate sports cities. This partnership will allow us to continue to make connections in our community, broaden our reach and develop Flames fans for life.”

Garrett Klassy

Director of Athletics @ University of Illinois at Chicago

“We are thrilled to extend our sales and service agreement with The Aspire Group. Their collaboration, insight, and strategy continue to drive and support us in ways that make us better daily. We are looking forward to continuing working with them on what we all believe is a bright future for Miami Athletics.”

Jude Killy

Deputy Director of Athletics @ Miami University

“We are excited to welcome The Aspire Group to the Hartford family. Aspire has a proven track record of increasing attendance while providing top-notch service. Our fans will immediately notice an increased level of attention and appreciation for their support of Hartford Athletics.”

Mary Ellen Gillespie

Director of Athletics @ University of Hartford

“We are delighted to extend our tremendous relationship with The Aspire Group, Bernie Mullin, Bill Fagan and their staff. We look forward to a continued mutually beneficial partnership, enhancing revenue and the game day experience.”

Kathy Beauregard

Director of Athletics @ Western Michigan University

“We live in a dynamic city and we see this as a great opportunity to team up with an award-winning company in The Aspire Group to identify new Vanderbilt fans and to improve upon our customer service level to our existing fans.”

Martin Salamone

Senior Associate Athletic Director for External Affairs @ Vanderbilt University

“We are pleased to have a partnership with Aspire as we look to grow UNI athletics ticket sales. Our strategic plan addresses the need to increase ticket sales and this agreement will put us on the path to reaching our goals.”

David Harris

Director of Athletics @ University of Northern Iowa