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What We Do

Over 200 sport and entertainment properties and brands have trusted Aspire to drive revenue, attendance and enterprise value growth through the following key capabilities:

Fan Relationship Management

Optimize Ticket Sales

Strategic Consulting & Research

Understand Your Fans

Data Insights

Intelligent Marketing

Sales & Service Training

Raise Their Game


Strategic Sponsorships

Fan Relationship Management

Strategic Consulting & Research

Data Insights

Sales & Service Training


Where To Find Us

Join Our Team







Meet The A-Team

A key advantage The Aspire Group has over the competition is the management team’s 200 years of collective industry experience at the “C-suite” level. Our team, or as we like to say “F.A.M.I.L.Y.”, is dedicated to developing lucrative partnerships and utilizing our expertise to take partners to the next level.

Bernard Mullin, PhD

Founder & Chairman

Bill Duffy

Chief Executive Officer

Bill Fagan

Chief Operating Officer

Valerie Wilkinson

Vice President of Business Operations

Philip Leopold

Vice President of Partnerships

Tony Garrett

Vice President of Fan Relationship Management

A.J. Smith

Vice President of Client Partner Development

Michael Farris

Director of Strategic Consulting & Research

Madison Southerlin

Director of Marketing

Mike Boswell

Director of Sales & Service Training

Meet Everyone

“Breakfast with Bernie”

Aspire’s blog was inspired by Founder & Chairman Dr. Bernie Mullin’s morning radio segment in Atlanta during his time as the CEO of the Atlanta Spirit (NBA’s Atlanta Hawks, Philips Arena & former NHL’s Atlanta Thrashers). Bernie shared his insight as well as answered questions about his experience, success, and relevant topics.

View The Blog

Breakfast With Bernie

The Aspire Group celebrates 10 years

Read The Article

”With their proven track record of success in driving tickets sales, we are very excited to build on our relationship with the talented Aspire Group.”

Jason Coxford

Manager of Marketing & Ticket Sales @ Calgary Stampede

“I’m thrilled that we are extending our longstanding partnership with Aspire. For nearly a decade, Aspire has been an integral part of our goal to provide first-class customer service to our ticket buyers. As we continue to integrate our ticket and donor operations, we’re appreciative and excited that Aspire is also now a part of our efforts to serve those who wish to support Georgia Tech athletics through the A-T Fund.”

Todd Stansbury

Director of Athletics @ Georgia Tech

“We are proud to announce our new partnership with The Aspire Group. They bring significant ticket sales and customer service experience in highly competitive markets that will assist us in the long-term sustainability of our programs through deeper customer relationships and immediate revenue and attendance results.”

Marie Tuite

Director of Athletics @ San Jose State University

“Purdue has some of the most loyal and passionate fans in all of collegiate athletics, and we believe our partnership with The Aspire Group will cultivate new fans and bring back those who have left us in recent years. We want to provide our student-athletes with a distinct advantage when they play at home, and nothing does that more than an enthusiastic crowd.”

Mike Bobinski

Vice-President & Athletics Director @ Purdue University

“We want to build upon the strong foundation set by the inaugural Ivy League Basketball Tournaments. Partnering with the nationally-respected team at Aspire will help us bring in even larger crowds to enrich the Ivy Madness atmosphere and student-athlete experience.”

Robin Harris

Executive Director @ The Ivy League

“We are thrilled to continue and strengthen our relationship with The Aspire Group. They have demonstrated proven results on our campus already, and we look forward to them helping us further develop fan base and ticket marketing efforts.”

Scott Wetherbee

Vice President/Director of Athletics @ Eastern Michigan University

“The Aspire Group has been a critical part of our strategic vision since they joined our team in 2016 with consulting support. As we look to grow our athletic program in Rio Grande Valley, The Aspire Group will continue to be a vital component in generating revenue and improving attendance and the fan experience.”

Chris King

Director of Athletics @ University of Texas Rio Grande Valley

“Our basketball programs are both coming off deep postseason runs. Our men’s program is fresh off the deepest postseason run in program and conference history while the women reached the Southland semifinals. We want to ensure we create the best home court advantage possible while also making it as easy as possible for fans to support the Islanders.”


Scott Lazenby

Director of Athletics @ Texas A&M-Corpus Christi

“Cleveland State Athletics is excited about the opportunity to partner with The Aspire Group and continue to grow our brand externally. The Aspire Group is the industry leader in ticket sales and service and has proven results for a number of collegiate athletics programs. This partnership will help broaden our reach within the local community and assist in building relationships with Viking fans.”

Mike Thomas

Director of Athletics @ Cleveland State University

“The Aspire Group has done a remarkable job on behalf of CSU Athletics. They have worked in a fully integrated manner with our external units to help us surpass key fan engagement metrics. The team put their shoulders to the wheel and made our aggressive goals a reality.”

Joe Parker

Director of Athletics @ Colorado State University

“The Aspire Group will be a great partner to help us achieve the sales and service objectives we’ve set for our ticketing operation. Aspire’s leadership and expertise in ticket marketing, sales and service as well as fan research is well known in the collegiate sports industry. Our ticket sales and operations, marketing and development teams look forward to working with Aspire as we continue to grow our program and provide fans with a superior experience at our venues.”

David Nottke

Senior Associate Athletic Director - Development & External Affairs @ University of Toledo

“As the modern-day fan evolves, it’s critical that we market Georgia Tech in a manner that puts the right message, in front of the right supporter, through the most effective channel. The GT-Cube’s core business intelligence capabilities will fundamentally enhance how we sell tickets, identify new donors and impact all revenue streams.”

Rick Thorpe

Former Associate Athletic Director - Sales & Fan Experience @ Georgia Tech

“While the sales numbers have been incredible, it’s the level of professionalism, the genuine care for our brand, and Aspire’s desire to improve the experience for our student-athletes and fans alike that have made the greatest impression on me.”

Andrew Goodrich

Senior Associate Director of Athletics - External Relations @ University of South Florida

“We are excited to continue our partnership with The Aspire Group as we build on our recent successes with ticket sales. Aspire delivers enhanced customer service to our loyal Pirate fans, which will lead to long-term sustainability through deeper customer relationships as well as immediate revenue and attendance results.”

Bryan Felt

Former Sr. Associate Athletic Director - Development & External Affairs @ Seton Hall University

“We have made major strides through the creation of a Fan Relationship Management Center in terms of advancing our customer service to new levels and forging personal relationships with our season ticket holders. Our partnership with Aspire will help us broaden our reach, and welcome new fans into Times Union Center, where they will experience all the excitement of Siena basketball in a big time setting with the personal touch and first-rate service Siena prides itself in. This will also be an opportunity to introduce new fans to our women’s basketball team as we continue to improve the fan experience in the Alumni Recreation Center.”

John D’Argenio

Vice President and Director of Athletics @ Siena College

“As we improve our fan engagement and enhance our community outreach, The Aspire Group will be a valuable partner to help us achieve the sales and service objectives that we have set for our ticketing operations. This is the right time to improve our ticketing and customer service efforts, and we’ve got a great teammate in Aspire as we look to provide fans with a quality experience at our venues.”

Jeff Mitchell

Sr. Assoc AD - External Operations @ Santa Clara University

“We are thrilled to be partnering with Aspire as they have proven to be the industry leader in ticket marketing and sales services. This is a very positive step for our overall sales and marketing program.”

David Walsh

Interim Director of Athletics @ University of Richmond Athletics

“We believe our new strategic partnership with The Aspire Group will strengthen the Pepperdine Waves brand in the community and lead to increased fan engagement through a data-driven and more targeted approach to sales and marketing. These deeper fan relationships, coupled with our existing top-tier marketing and communications staff, will enhance the game-day experience for our student-athletes, faculty, staff and fans.”

Dr. Steve Potts

Director of Athletics @ Pepperdine University

“We are delighted to broaden our working relationship with The Aspire Group. Aspire’s dedicated sales force, and proven methodology, have delivered terrific revenue results at Penn and in college athletic programs across the country.”

Roger Reina

Former Senior Associate Athletic Director - External Affairs @ University of Pennslyvania

“This marks a gigantic leap forward in our ability to reciprocate the passion and commitment our fans show us on a daily basis. It is truly exciting to know that you are partnering with a firm that will continually deliver the most cutting-edge strategies and tactics for building fan engagement and growing attendance. Aspire is a pivotal component of our long-term strategy for UMass Athletics.”

Alan Pandiani

Associate Director of Sales - Fan Experience @ Massachusetts Athletics

“Loyola Marymount University and its Athletics Department are excited to move forward in this joint venture with The Aspire Group. We believe the resources they provide will allow for more people to enjoy Lions Athletics while providing a better fan experience.”

Dr. William Husak

Director of Athletics @ Loyola Marymount University

“We are thrilled to partner with the Aspire Group to grow the Long Beach State fan base. Building genuine relationships with our alumni and community are critical to growing a new generation of Beach Athletics fans and this partnership will enhance our ability to provide a first-rate, personalized experience for more supporters.”

Rob Clark

Sr. Associate Athletic Director - External Relations @ Long Beach State

“As Liberty Athletics continues its expansion and upward trajectory in college athletics, we are excited to create a cutting-edge partnership with Aspire. This model will equip our ticket sales team with the expertise and strategic guidance from the industry-leader in ticket solutions and best serve Flames Nation.”

Ian McCaw

Director of Athletics @ Liberty University

“We are proud to announce this new partnership with The Aspire Group. Not only do they bring significant ticket sales and service experience but they have progressive leaders guiding their organization and people who care about the quality of job they do.  We are fortunate to be working together as they will help us continue to build a memorable experience for our fans at Eastern Michigan University.”

Heather Lyke

Former Vice President and Director of Athletics @ Eastern Michigan University

“Since partnering with The Aspire Group we have seen the fruits of their hustle. We are proud to say that we have substantial increases in season tickets and revenue in just over a year. The Aspire Group has also brought to Eastern Michigan intangibles such as superior customer service and a great sales team that has allowed us to achieve and exceed these goals in a quick timeframe. The sky is the limit as we continue to build a first-class ticket sales and service department.”

Tony Orlando

Assistant Athletic Director - Marketing & Fan Experience @ Eastern Michigan University

“Aspire’s model is the right model for intercollegiate athletics and ticket sales.  Aspire is a joy to work with and they fully understand the complexity of donor relationships and customer service — for any ticket holder at any level.   The training program for their staff and use of best practices nation-wide is second to none and they have raised our ceiling for sustainable revenue generation.”

Brandon MacNeill

Associate Vice Chancellor - External Affairs @ University of Denver Athletics

“We look forward to a successful partnership with the Aspire Group, especially as it relates to their data insight capabilities and proven track record of positive results. They understand our culture of emphasizing high customer service to both our valued season ticket holders and members of Pioneer Movement. This partnership will ensure our student-athletes have an even more impressive home field advantage, leading to additional sellouts and welcoming in greater numbers of the Denver community to be a part of one of the premier NCAA Division I athletics programs in the nation.”

Peg Bradley-Doppes

Vice Chancellor for Athletics, Recreation & Ritchie Center Operations @ University of Denver

“Our first year with Aspire has led to the growth of a great partnership as we continue to work together to strengthen our brand and broaden our fan base. They are a valuable member of the Blue Hens family and have had a tremendous impact on University of Delaware Athletics through their strategic collaboration with our staff and first-rate customer service with our fans.”

Stacey Bunting-Thompson

Sr. Associate AD - External Relations @ University of Delaware Athletics

“Our partnership with The Aspire Group will enable us to devote more personnel and resources to the critical task of selling tickets and filling our venues. We believe that Aspire’s model, which includes a dual emphasis on new sales and the retention of existing customers, will provide the necessary structure to attract new ticket buyers and grow our fan base while also providing outstanding service to our current supporters. It’s important that our games are played in front of packed houses from a financial standpoint, but also for the good of our coaches and student-athletes. Teams and athletes feed off the energy of a supportive home crowd, which can make the difference between a win and a loss.”

David Benedict

Director of Athletics @ University of Connecticut

“We are excited to work hand-in-hand with The Aspire Group to improve our ticketing operation, gain a 360 view of our fans and create a memorable experience at each home sporting event that will have our fans coming back for years to come.”

Ben Lorenzen

Former Senior Associate A.D. - Sales, Marketing and Communications @ Colorado State University Athletics

“The Aspire Group has demonstrated proven results for its collegiate clients and we are excited about joining forces to enhance our fan base and ticket marketing efforts. The partnership syncs well with our move to the NCAA FBS status and recent acceptance into the Sun Belt Conference.”

Matt Hogue

Director of Athletics @ Coastal Carolina University

“Our athletics programs have made great strides in the past three years and our next step is to capitalize on this momentum by expanding our fan base through greater outreach and excellent customer service. By partnering with The Aspire Group, we can deliver on this promise and continually evaluate areas where we can maximize ticket sales and attendance at our home games.”

Bill Maher

Director of Athletics @ Canisius College

“The Aspire Group has allowed us the opportunity to continue to build relationships with our fans. Their success in outsourcing ticket sales operations is tremendous. They are also allotting more resources to Army West Point and that means better service for our fans.”

Boo Coorigan

Director of Athletics @ Army West Point

“Teaming with The Aspire Group has helped us as an Athletic Department maximize both attendance and revenue across all of our ticketed sports. The best practices, expertise, and customer service that they bring to campus has allowed us to stay true to our mission of building community and pride in Harvard.”

Nick Majocha

Assistant Director of Athletics @ Harvard University, Department of Athletics

“We are very proud to partner with the Aspire group at Louisiana Tech. Emily and her staff are an essential part of our team and institution. Their dedication to customer service and fan experience is the best in the industry and we couldn’t be happier with the partnership with the Aspire Group.”

Marco Born

Executive Associate A.D. - External @ Louisiana Tech University Athletics

“In 2014, the St. George Illawarra Dragons were looking to develop and implement a ‘best practice’ fan engagement strategy, in support of our long-term Membership growth objectives. The Dragons turned to The Aspire Group to undertake a comprehensive strategic review of our fan engagement strategies, internal capabilities and capacity to meet our growth targets. It was a great experience working with the team at Aspire to deliver a framework and TiMSS plan that continues to provide the guiding principles for our fan engagement strategies at the Dragons.”

Michael McDonald

Chief Operating Officer @ St. George Illawarra Dragons

“At Lancashire County Cricket Club, we were delighted to partner with Aspire Group. The UK in sports is some way behind the US in terms of sports marketing and specifically in strategic research and fan engagement strategy development. Aspire supported us through the development of our strategic ticket sales model. This began with qualitative fan research, which enabled re designed stadium segmentation to mirror our key fan segments alongside a complex ticket pricing policy. As a result, our net yield from ticket revenue has increased significantly whilst at the same time the availability of lower priced tickets has also increased, a perfect result. If you have the opportunity to work with Aspire, then take it, every day you delay will cost you money.”

Daniel Gidney

Chief Executive @ Lancashire County Cricket Club & Emirates Old Trafford

“We are ecstatic to partner with The Aspire Group in an effort to assist our ticket sales and operations. Aspire’s approach for strategically maximizing revenue paired with their meticulous attention to the entire fan experience were the determining factors in our decision to form this partnership.”

David Sayler

Director of Athletics @ Miami Athletics

“We’re now working to provide even greater service and benefits to our existing fans, while continuing to grow our base. Aspire has positioned themselves to best support our related outbound and inbound fan engagement needs, while also providing a new forward-thinking suite of marketing and analytics services.”

Rick Thorpe

Former Associate AD - Sales & Fan Experience @ Georgia Tech Athletics

“From the beginning of my association with The Aspire Group at The Ohio State University, and then to my transition to Athletic Director of Florida Atlantic University, I have been nothing but impressed by Aspire’s ability to go above and beyond to produce superb results for their partners.”

Pat Chun

Former Director of Athletics @ Florida Atlantic University

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