Johns Hopkins and Playfly Aspire Announce Ticket and Sponsorship Sales Agreement
October 3, 2023
ATLANTA, GA – Johns Hopkins University and Playfly Aspire have agreed to a ticket and sponsorship sales partnership. Playfly Aspire will establish and staff a fan relationship management center (FRMC) on Johns Hopkins’ Baltimore, MD campus. The FRMC will drive ticket sales for all Blue Jay men’s lacrosse games and assist in adding new donors to Blue Jays Unlimited, the official fund-raising arm of Johns Hopkins Athletics. Playfly Aspire will also execute the sale, activation, and fulfillment of Johns Hopkins athletics sponsorships.
Playfly Aspire will add ticket box office operations responsibilities in year two of the partnership and will consult on data-driven decisions around ticket pricing, menu creation, and fan engagement via their award-winning strategy, analytics, and marketing departments.
“We are thrilled to partner with Playfly Aspire, and are excited to collaboratively grow our ticketing, sponsorship, and annual giving operations,” said Johns Hopkins Associate Vice Provost for Student Affairs, Director of Athletics & Recreation, Jen Baker. “Their depth of experience, data-driven strategy, and track record of innovation will be instrumental in positioning us to elevate our fan experience, while also helping us to bolster the resources necessary to continue to support all of our Blue Jay student-athletes at the highest possible level.”
“We are proud to partner with Johns Hopkins Athletics, whose vision of developing future leaders and champions aligns extremely well with our approach to raising the game for fans, donors, and sponsors,” said Playfly Aspire President & CEO, Bill Fagan. “We are eager to link arms with all Blue Jay Athletics stakeholders. Excellence matters, and the future has never been brighter.”
About Johns Hopkins Athletics
Founded in 1876, Johns Hopkins University is a private research university in Baltimore, MD that serves a student body of over 30,000 undergraduate and graduate students. The “Blue Jays” sponsor 24 men’s and women’s athletic teams that have combined to win a total of 57 national championships, including 44 by their storied men’s lacrosse team.
About Playfly Aspire
Playfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Playfly Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.