Oregon State and Playfly Aspire Announce Comprehensive Revenue Generation Partnership

ATLANTA, GA – Oregon State University and Playfly Aspire have agreed to a comprehensive revenue generation partnership. Playfly Aspire will establish an eight-person fan relationship management center (FRMC) on Oregon State’s Corvallis campus. The FRMC will be responsible for new ticket sales, fan and donor retention, and seat-related gift solicitation across all of the Beavers’ ticketed sports. Playfly Aspire staff will also sell the premium and hospitality areas throughout Reser Stadium, Gill Coliseum, and Goss Stadium. Oregon State represents the 13^th Power 5 conference currently utilizing Playfly Sports’ suite of services to maximize fan experience and revenue enhancement.

Playfly Aspire’s award-winning Strategy, Analytics, and Marketing (SAM) team will support the partnership through in-depth analysis of optimal ticket pricing and recommended menu adjustments. FRMC staff will also benefit from custom training led by industry veteran, Mike “Boz” Boswell, who will focus on coaching proven premium and general sales cultivation strategies, relationship-building techniques, and upsell tactics.

“We were immediately impressed by the comprehensive knowledge and full-scale service that Playfly Aspire brings to the table,” said Sara Elcano, Senior Associate Athletic Director, External Relations at Oregon State. “We feel certain that this relationship will result in an improved experienced for our fans and additional revenue for Oregon State Athletics.”

“We are eager to link arms with Oregon State Athletics and support them holistically through our on campus Fan Relationship Management Center,” said Playfly Aspire President & CEO, Bill Fagan. “At Playfly we believe in fandom as a service. Our efforts in Corvallis will be dedicated to making it even easier for Oregon State supporters to embrace their fandom and participate in the gameday traditions that make up the heartbeat of Beaver Nation.”

About Oregon State Athletics

Founded in 1868, Oregon State University is a public research university in Corvallis, OR that serves nearly 40,000 undergraduate and graduate students. The “Beavers” sponsor 17 men’s and women’s varsity athletic teams that have combined to win a total of 4 NCAA championships and over 100 conference championships.

About Playfly Aspire

Playfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Playfly Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

For more information about Playfly Aspire visit: www.theaspiregroupinc.com and follow us on Twitter @PlayflyAspire

For project and partnership inquiries, contact A.J. Smith at aj.smith@playfly.com or Joe Kronander at joe.kronander@playfly.com