Western Michigan to Partner with Aspire for Ticket Marketing and Sales
June 22, 2011
ATLANTA – (June 22, 2011) – Western Michigan University, a NCAA Division-I school operating in the Mid-American Conference and Central Collegiate Hockey Association, has announced a partnership with The Aspire Group to market and sell tickets for football, men’s and women’s basketball and men’s hockey. Aspire will be selling Western Michigan Broncos tickets out of an on-site Fan Relationship Management Center (FRMC) located centrally on the Western Michigan campus that will consist of one manager and five sales consultants plus up to two interns.
“The Aspire Group’s expertise in ticket marketing and sales is demonstrated by their proven track record of success,” stated Bob D’Amelio, Assistant Athletic Director Sport Marketing Media Relations & Trademark Licensing. “Partnering with Aspire and adopting the FRMC model is the most effective way for increasing ticket revenue and attendance for Western Michigan athletics.”
Western Michigan’s Fan Relationship Management Center will be responsible for developing relationships with Bronco fans and delivering a superb customer experience. The on-site manager will report jointly to Aspire and WMU administrators while overseeing day-to-day operations and continually developing the sales program.
“We are excited to expand our presence in the collegiate ticket sales industry to Western Michigan University,” stated Bill Fagan, General Manager, Fan Relationship Management. “This is an excellent partnership that will give Aspire the opportunity to extend the reach of WMU and build stronger customer relationships with Bronco’s fans in all of their revenue generating sports.”
About The Aspire Group
The Aspire Group is a global sports and entertainment firm founded in 2008 by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in United States, Canada and United Kingdom. Aspire operates Fan Relationship Management Centers for the following collegiate sports properties: Georgia Tech, Rutgers, University of Maryland, University at Buffalo, and Louisiana Tech.
About Western Michigan Athletics