University of Denver & The Aspire Group Extend Partnership

August 8, 2022

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(ATLANTA, GA) – The University of Denver Athletics (Denver) and The Aspire Group (Aspire) have announced an extension of their well-established partnership. Since arriving on campus in 2017, Aspire’s DU Fan Relationship Management Center (FRMC) has generated more than $13M in ticket sales and donation revenue. Moving forward, Aspire will retain ownership of ticket sales, service, and operations across all Pioneer athletic events as well as non-sport events held in DU’s Ritchie Center.

Over the past five years, The Aspire Group has steadily increased its responsibilities at DU, utilizing database marketing, retention modeling, fan experience surveying, and pricing analytics to maximize revenue for the Pioneers. An in-depth men’s hockey repricing study led by Aspire’s Strategy team has driven more than $100K in ticket revenue lift in year one and set the program up for long-term fiscal success.

“We are excited to continue working together with DU leadership to serve and grow the Pioneer fanbase through a best-in-class Fan Relationship Management Center,” said Chad Cardinal, Aspire’s Senior VP of Strategy and Operations, “The collective results produced to date only happen when collaboration and care levels are high. We look forward to driving towards more records with DU.”

Denver’s Senior Associate Athletic Director for External Operations and Service, Angel Field, said, “We value the partnership and expertise that Aspire brings to DU Athletics from fan relations and data analysis to strategic sales and ticket operations.”

About Denver University Athletics

Located in the heart of Denver, Colorado, DU sponsors 18 NCAA Division I teams, who compete as the “Pioneers” primarily within the Summit League. The Pioneers’ men’s hockey program recently claimed their record-breaking ninth national championship, while DU’s Ski team holds the record for national titles at 24. DU sets the standard for athletic excellence among Division I non-football schools, ranking first among that group in the Directors’ Cup for nine straight years. For more information about the University of Denver Athletics Department visit their website here.

The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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