Chad Cardinal

Senior Vice President, Strategy & Operations

chad.cardinal@theaspiregroupinc.com

As Senior Vice President of Strategy & Operations, Chad is accountable for the following strategic business units: Strategy, Analytics, and Marketing while having direct involvement in the firm’s Fan Relationship Management and Legal verticals. Chad joined The Aspire Group in 2015 and has become known for staff retention, long-term thinking, and a relationship-driven approach towards creating win-win situations.

In advance of joining Aspire, Chad was fortunate to serve as the Ticket Sales Manager for the Boston Bruins & TD Garden. Responsibilities included oversight of several ticket & premium products for the Bruins, Celtics & arena events, which totaled north of $85M annually. Before Boston, he was the Senior Manager of Ticket Sales with Sporting Kansas City (MLS) where the team set revenue and attendance records for every ticket menu item. As an individual performer for the Minnesota Timberwolves & Lynx, Chad was twice in the Top 15 league-wide as a revenue producer.

Originally from Brooklyn Park, MN, Chad was a student-athlete (baseball) and graduated from Mayville State University with a degree in Exercise Science & Sports Management, minor in Coaching & certificate in Information Technology. He is also a graduate of the Pepperdine Graziadio School of Business and Management (MBA).

Outside of Aspire, Chad is a Professor at the Pepperdine Graziadio School of Business and Management where he teaches within the Applied Behavior Science department to international students pursuing a Master of Science in Global Business graduate degree. Additionally, he serves as a Private Equity/Venture Capital Advisor for the Venture Capital firm 3LA.

Chad, his wife, Katie, and their daughter, Emery, reside in San Jose, CA.