Chad Cardinal

Vice President of Fan Relationship Management

As Vice President of Fan Relationship Management Centers (FRMC), Chad’s top priorities include partner achievement, personal and professional development of teammates & impacting the bottom line in a sustainable fashion.

Chad Cardinal joined The Aspire Group in 2015 and has become known for staff retention, long-term thinking, and a relationship-driven approach. Since then, he has overseen the Santa Clara University FRMC. Noteworthy achievements during this time include the FRMC being the enterprise-wide leader in Raise Your Game trainings, earning an increased scope of each year & being a 2x Aspire Retreat MVP (2016 Rookie & 2017 Leaders). 

Most recently, Chad served as Regional Director for Aspire, and was responsible for 10 Fan Relationship Management Centers. Chad’s accomplishments to date include promotions of 7 direct reports, the delivery of  over 100 hours of “Raise Your Game” trainings, and twice being named by his peers as MVP during Aspire’s annual Rookie & Leaders Retreat.

Cardinal, who is currently an Executive MBA student at the Pepperdine Graziadio Business School, will continue to be based out of Santa Clara as he takes on more FRMC oversight.

In advance of joining Aspire, Chad was fortunate to serve as the Ticket Sales Manager for the Boston Bruins & TD Garden for four (4) seasons.  Responsibilities included oversight of several ticket & premium products for the Bruins, Celtics & arena events which totaled north of $85M annually. Another leadership role included two (2) seasons as the Senior Manager of Ticket Sales for Sporting Kansas City.  As an individual sales contributor for the Minnesota Lynx of the WNBA, Chad was twice in the Top 15 league-wide revenue producer & the top salesperson for the sales team that finished in the Top 2 in group sales three (3) consecutive years. 

Originally from Brooklyn Park, MN, Chad was a student-athlete (baseball) and graduated from Mayville State University (ND) with a degree in Exercise Science & Sports Management, minor in Coaching & certificate in Information Technology.