Denver Athletics brings in The Aspire Group for ticketing partnership

February 27, 2017

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ATLANTA, GA – The Aspire Group announced a five-year partnership with University of Denver (DU) Athletics for outsourced ticket marketing, sales & service support. The partnership includes an on-campus Fan Relationship Management Center (FRMCSM) for the Pioneers along with full integration into Aspire’s data insights platform. 

“We look forward to a successful partnership with the Aspire Group, especially as it relates to their data insight capabilities and proven track record of positive results. They understand our culture of emphasizing high customer service to both our valued season ticket holders and members of Pioneer Movement,” Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, Peg Bradley-Doppes said. “This partnership will ensure our student-athletes have an even more impressive home field advantage, leading to additional sellouts and welcoming in greater numbers of the Denver community to be a part of one of the premier NCAA Division I athletics programs in the nation.”

The DU FRMCSM will include a specialized staff of seven dedicated to new ticket sales, service and retention, database marketing and analytics, and group sales. These specializations combined with Aspire’s cutting-edge data insights platform, and industry-leading fan research and strategy development will provide DU fans with an unmatched customer experience.

“This partnership is nostalgic for me. Ever since I left DU after serving as Vice Chancellor of Athletics from 1995-1999, I’ve been eager to get back to campus,” said Bernie Mullin, Chairman & Founder of The Aspire Group. “Aspire is thrilled to partner with such a prestigious University and provide DU fans with the highest level of customer service.”

Tony Garrett, Regional VP of Fan Relation Management will serve as the liaison between Aspire and DU. Garrett currently manages 13 of Aspire’s 29 FRMCsSM including the University of South Florida, University of Toledo, and 2016 Big East Men’s Basketball Champions, Seton Hall University.

The University of Denver is Aspire’s 8th new partner of 2017. In 2016, Aspire added 32 new partners to the portfolio of over 190 professional and collegiate properties with over $200 million in ticket and related donation revenue generated globally.


About Denver Athletics

The winner of eight of the last nine I-AAA Directors’ Cups and 31 NCAA Championships, the University of Denver athletic department sponsors 17 NCAA Division I sports and currently has four coaches on staff that have earned National Coach of the Year honors. In addition to the University’s team championships, DU’s student-athletes have captured 118 individual National Championships and 394 All-America honors, including 26 in 2015-16. The Pioneers have combined for 90 conference championships and 170 NCAA Tournament appearances. In the classroom, Denver’s student-athletes averaged a 3.353 in 2015-16, and 119 student-athletes finished with a 3.5 grade point average or higher. DU has had 52 Academic All-Americans in its history.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing our partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 190 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit

For inquiries, contact:
A.J. Smith: 404-389-9100 or

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