Aspire’s Ticket Pricing Approach Wins AVA Digital Award

April 27, 2022

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ATLANTA, GA – The 2022 AVA Digital Awards recognized The Aspire Group for a second straight year as a winner in the Content Marketing: White Paper category.

Aspire received AVA’s 2022 Gold Award for their white paper, Improving Your Venue’s Yield By Emphasizing Value. Published in the fall of 2021, this paper presents evidence that challenges leaders in the sports business to reconsider their approach to ticket pricing. By teaching decision makers to focus on fan value perception rather than anticipated reactions to price shifts, Aspire has helped countless collegiate and professional sports properties set up healthy and sustainable price ecosystems.

In response to the award, Jack Luce, VP of Aspire’s Strategy, Analytics, and Marketing (SAM) department, said, “Thank you to the Association of Marketing & Communications Professionals for once again honoring The Aspire Group and our SAM team. We strive every day to deliver the sports industry with fact-based reporting and a roadmap to success. Hopefully this paper destigmatizes pricing analysis and shows that sitting down to crunch the numbers can be what’s best for your fans AND the bottom line”

Aspire also received a Gold award from AVA Digital in 2021 for their analysis and recommendations around athletic donor activity and a Platinum Award for their report on fan concerns and expectations during the COVID-19 pandemic. The Aspire Group remains committed to furthering the sports and entertainment business through data-driven decisions in fan research, pricing analytics, and next practice development.

About AVA Digital Awards

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. The Awards began in 1994 as a celebration of the audio-visual arts and have shifted over the years to recognize the expanding role that digital media and the web play in the transfer of information. AVA Digital Awards is administered and judged by the Association of Marketing & Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The 2021 edition of the awards saw more than 2,500 entries.

For more information about the AVA Digital Awards, visit their website.

About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at


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