Ask Your Fans What They Want, And Give It To Them

July 29, 2016

The Aspire Group is going into its fourth year of conducting post-game and post-season fan surveys at Georgia Tech. The data from these studies is analyzed and applied before the next kick- or tip-off fueling immediate improvements to the fan experience. GT’s dedication to listening to and implementing fan feedback has resulted in an increase in response…

Princeton Tigers Partner With The Aspire Group To Enhance Community Engagement & Ticketing Efforts

July 26, 2016

The Princeton University Department of Athletics, as part of its commitment to providing the best possible fan experience at all of its athletic venues, has partnered with The Aspire Group, a global leader with a proven history of success in this area. Aspire will play a major role in Princeton’s efforts to promote fan engagement,…

Holy Cross and Fordham Partner with The Aspire Group for Ram-Crusader Cup

July 20, 2016

The Ram-Crusader Cup has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, for a four-month remote ticket sales campaign out of the National Sales Center in Atlanta, Georgia. Equipped with the best ticket sales training in the industry through Aspire, two sales consultants have begun proactively reaching out to both Holy…

University of Texas Rio Grande Valley Elevates Operation with New Partnership

July 18, 2016

The University of Texas Rio Grande Valley (UTRGV) Department of Athletics has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, to develop an in-depth Ticket Marketing, Sales and Service plan complete with fan research, ticket pricing workshop, and execution strategies. Aspire’s Strategic Consulting and Research (SC&R) team will work…

Penn Athletics Extends Partnership With The Aspire Group

June 28, 2016

The University of Pennsylvania Athletics has selected The Aspire Group, the global leader in sport & entertainment revenue enhancement, to launch an on-site Fan Relationship Management Center (FRMC) in Philadelphia, Pennsylvania.  This on-site FRMC will be operated by one Selling Manager and one sales consultant with the function of selling new tickets and renewals for…

Lancashire CCC Scoops Up Sales and Marketing Award In Madrid

June 11, 2016

LANCASHIRE COUNTY Cricket Club ran out winners at the prestigious global 2016 Stadium Business Awards which were held at the Santiago Bernabéu, home of Real Madrid, last week. The Club picked up the Sales and Marketing Award for their pioneering work with US-based The Aspire Group last season which saw Lancashire incorporate a multi-year ticket…

Long Beach State Partners With The Aspire Group For Ticket Sales and Service

Long Beach State Athletics has partnered with The Aspire Group, the global leader in athletic revenue enhancement, to form an on-site Fan Relationship Management Center (FRMC) in Long Beach, California. This on-site FRMC will include one selling manager and one sales consultant, who will provide ticket sales and service support for all ticketed Long Beach…

Aspire’s Work with Lancashire County Cricket Club Recognized at 2016 TheStadiumBusiness Awards

June 1, 2016

On June 1st, the annual TheStadiumBusiness Awards will take place in Madrid, Spain and this year LCCC and The Aspire Group are shortlisted as a finalist in the Sales & Marketing category based on their work together on Ticket Marketing, Sales and Service Planning for the 2015 season. In 2014, LCCC partnered with Aspire to…

How Lancashire County Cricket Club Uses Personalization to Drive Sell Outs

Lancashire County Cricket Club’s (LCCC) multi-year ticket marketing, sales, and service (TiMSS) strategy allowed them to secure a highly coveted package of international cricket matches at its iconic Emirates Old Trafford stadium from the England and Wales Cricket Board (ECB) in December 2014. The series of matches included England international test matches, One Day Internationals…

What should you do about ticket prices next season?

May 31, 2016

As executives involved in the ticket pricing discussion, we have all had that moment of panic where we think to ourselves, “What are we going to do about ticket prices this season?” The question itself haunts us. We start running through different scenarios in our heads that keep us up at night, such as: We sold…