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The Aspire Group and Sport Marketing Association Partner On “The Aspire Group Case Study Bowl”

April 22, 2014

The Aspire Group, an Atlanta-based global sport and entertainment marketing company, and the Sport Marketing Association (SMA) have announced a two-year partnership, the centerpiece of which is The Aspire Group’s title sponsorship of the association’s annual “Case Study Bowl.” “We’re delighted to partner with The Aspire Group to launch a new format for our case…

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The Aspire Group and Towson University Form Partnership With On-Site Fan Relationship Management Center

April 17, 2014

The Aspire Group and Towson University, an NCAA Division I institution and a member of the Colonial Athletic Association (CAA), have reached an agreement to form an innovative Fan Relationship Management Center (FRMC) on campus in the Baltimore County seat of Towson, Maryland. “The FRMC concept, unique to the Aspire Group, offers a full suite…

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The Aspire Group and Kansas Jayhawks Form Partnership to Enhance Fan’s Ticketing Experience

April 15, 2014

The Aspire Group and the University of Kansas Athletics Department have reached an agreement to form a Fan Relationship Management Center (FRMC) on-campus in Lawrence, Kansas. The Jayhawks Athletics FRMC will follow a professional ticketing model with specialized roles for Database Marketing & Analytics, Service & Retention, Group Sales and New Sales and Development. This…

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The Aspire Group’s Chairman and CEO Awarded Honorary Doctorate In Business Administration By Coventry University

April 11, 2014

The University of Coventry, located in Coventry, England, awarded Dr. Bernard “Bernie” J. Mullin an Honorary Doctorate degree in Business Administration (DBA) at a ceremony held this week in Coventry Cathedral. Mullin was granted the degree for his pioneering work in Sport and Entertainment Marketing where he has been credited with many successful contributions in…

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CheckinLine Expands Presence Amongst NCAA Institutions

March 24, 2014

New innovative fan engagement platform collected one year’s worth of fan data in five days in test at Arizona State, Now Ready To Engage With Over 30 Schools Nationally CheckinLine, the newest and most innovative fan engagement and data collection platform, today announced its continued expansion into the American college market, with The Aspire Group…

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The Aspire Group Welcomes Back Bill Duffy as Chief Operating Officer

February 21, 2014

The Aspire Group (“Aspire”), a global sports and entertainment firm, is proud to announce the return of one of its founding members, Bill Duffy, in the capacity of Chief Operating Officer. As COO, Duffy will oversee Aspire headquarters operations and several business functions including Sport and Entertainment Business Insights and Asset Investment. Duffy will also…

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Georgia Tech Athletics Signs Multi-Year Extension with The Aspire Group

December 4, 2013

The Aspire Group Earns Additional Responsibilities with Continued Partnership The Aspire Group will continue to be the official outsourced ticket marketing, sales and service provider for Georgia Tech Athletics through 2016. The new extension includes a restructured Georgia Tech Fan Relationship Management Center, which will continue to engage new fans to the Flats while adding…

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FAU Retains The Aspire Group with Contract Extension

November 12, 2013

Florida Atlantic University (FAU) announced today that they have extended their partnership with The Aspire Group for outsourced ticket marketing, sales and services for the eight ticketed varsity sports until June 30, 2015. In addition to operating the highly successful FAU Fan Relationship Management Center (FRMC), which produced just over $1M in ticket and related…

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The Aspire Group Maintains Presence In Sun Belt Conference With University of Louisiana at Monroe

November 6, 2013

The Aspire Group and the University of Louisiana at Monroe Warhawks (ULM) have formed a partnership to launch an on-site Fan Relationship Management Center (FRMC) that will implement all ticket marketing, ticket sales, ticket service and game day ticket operations for Football, Men’s and Women’s Basketball, Baseball and all other olympic sports at ULM. The…

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Sun Devil Athletics Partners with The Aspire Group To Institute New Ticketing Model, First of Its Kind At The Collegiate Level

October 15, 2013

Sun Devil Athletics is implementing a new fully developed professional ticketing model for fans and staff that is the first of its kind in collegiate athletics. The new model has worked for years in professional sports and incorporates five distinct and separate teams, including Business Development, Group Events, Season Ticket Services, Premium Seating, and Ticket…

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