The Aspire Group Nominated for 2012 Sports Business Award

March 19, 2012

Today, publisher, Richard Weiss, and executive editor, Abraham Madkour, of the Sports Business Journal (SBJ) announced The Aspire Group as a nominee for a 2012 Sports Business Award. The award nomination is for the ‘Best in Property Consulting, Sales and Client Services.’ During the nomination period, the fastest growing division of The Aspire Group, the…

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Ticket marketing, sales and service strategy for engaging fans

March 12, 2012

These days everyone is focused on increasing Fan Engagement. The questions is how can clubs better engage supporters and drive attendance and revenues. At The Aspire Group, we know that engagement starts with really listening to fans and responding to their needs. Engaging in this way takes commitment and buy-in from the entire staff and…

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Braves Join New Trend in Ticketing: Dynamic Pricing

February 15, 2012

By Tim Tucker, Atlanta Journal Constitution Over the long and winding course of a major league season, such variables as weather, pitching matchups and standings constantly alter the appeal of individual games, elevating some and diminishing others. Increasingly, teams are seeking to reflect those day-to-day variations in ticket prices. This year, at least a dozen…

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Attendance Plateau Changes Colleges’ View

January 2, 2012

By Michael Smith, Sports Business Journal Bernie Mullin, whose firm assists universities with ticket sales and marketing, says you don’t build a church for Easter. The sports equivalent is that you don’t build a stadium for your largest crowd. But after years of an unabated arms race in college football that has seen stadiums expand to massive…

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The Aspire Group Expands West Adding Arizona State University as Ticketing Partner

December 21, 2011

ATLANTA – Arizona State University has announced a partnership with The Aspire Group to manage its athletic ticket marketing, sales and service functions. The Aspire Group will partner with Sun Devil Athletics on all facets of ticketing sales including, premium seating sales and service, season ticket renewals and new sales, group ticket sales, in-person site…

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NBA Standoff Lets Palace President Dennis Mannion Settle In

November 7, 2011

By Tom Walsh, Detroit Free Press Dennis Mannion is itching to get basketball fans back in the stands at the Palace of Auburn Hills, but he concedes that the NBA’s prolonged standoff with its players union has given him time to settle into his new job and set changes in motion. Mannion, 52, recently Los…

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The Aspire Group Generates Three Million Dollars in New Business for Georgia Tech Athletics

September 20, 2011

ATLANTA – (September 20, 2011) – The Aspire Group is pleased to announce that the Fan Relationship Management Center (FRMC) located on campus at the Georgia Institute of Technology has generated over three million dollars in new ticket revenue and related donations for the athletic department since inception. “The Aspire Group continues to raise their standards…

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Georgia Tech Athletics Experiences Significant Ticket Sales Growth With the Aspire Group In Year Two of Partnership

August 19, 2011

ATLANTA – Georgia Tech and The Aspire Group celebrated the two year anniversary of the first outsourcing of ticket sales in collegiate athletics this month at its Fan Relationship Management Center located on campus at Bobby Dodd Stadium.  Despite common buyer objections and continuing economic stress, Aspire was able to sell just under 1.5 million dollars…

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Successful ticket marketing plan requires breaking the silos

August 22, 2011

Rritten by Bernie Mullin, Chairman and CEO of The Aspire Group The old adage, “If you fail to plan, you are planning to fail” is as true as ever. When we are asked by prospective clients to review their ticket sales plan, what we invariably receive is a budget. As you might expect, these budget…

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Western Michigan University and Aspire Prepare to Launch Fan Relationship Management Center

August 8, 2011

ATLANTA – (August 8, 2011) – The Aspire Group is on track to begin selling on behalf of Western Michigan Athletics in the next week. The custom built Fan Relationship Management Center (FRMC) is located on WMU’s campus in the Seelye Athletic Center. The operation will have a sales manager and five sales consultants dedicated…

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