Princeton Tigers Partner With The Aspire Group To Enhance Community Engagement & Ticketing Efforts

July 26, 2016

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The Princeton University Department of Athletics, as part of its commitment to providing the best possible fan experience at all of its athletic venues, has partnered with The Aspire Group, a global leader with a proven history of success in this area.

Aspire will play a major role in Princeton’s efforts to promote fan engagement, grow attendance and enhance the game-day experience at home athletic contests.

“We are excited to work with The Aspire Group as we look to further showcase the tremendous talents of our Princeton student-athletes and coaches to our Princeton fans and community partners,” stated Ford Family Director of Athletics, Mollie Marcoux ’91.

Aspire will develop an in-depth ticket marketing, sales and service plan complete with fan research, ticket pricing workshops and execution strategies. The Aspire Group’s Strategic Consulting and Research team will provide these services for Princeton after having conducted similar consulting services for other universities.

“We are excited to welcome Princeton University to The Aspire Group family,” stated Bill Duffy, Aspire’s CEO. “As a Princeton alum, I personally am thrilled to work with my alma mater to help grow its athletic brand, bring new fans to its venues and provide everyone who comes to see the Tigers with the best possible experience, one that will make them want to come back again and again.”

The implementation of this project will take place in three phases. The first phase will aim to understand the current state of Princeton’s ticket marketing, sales, and service strategy and conduct fan research in order to gain a 360-degree view of its current fans. The second phase will target new markets and customer offerings for the Princeton Tigers. In the final phase, Aspire will concentrate on helping Princeton drive action from the research that was conducted throughout the previous phases.

The goal of this partnership is to give Princeton insight in order to make key decisions that will ultimately lead to increased fan attachment to the Tiger brand as well as increased ticketing solutions.

For inquiries or further questions, please contact A.J. Smith at


About Princeton Athletics

Princeton University has a long history of athletic success as a complement to the overall educational mission of one of the top academic institutions in the world, a combination that is summed up as Education Through Athletics and an Unmatched Tradition of Athletic Success. Princeton has 37 varsity teams, and approximately 1,000 student athletes compete for the Tigers each year. Princeton has won the Ivy League’s unofficial all-sports points championship 29 of the last 30 years, and the program has been the highest ranked Ivy League school and in the top 50 in Division I in the NACDA Directors’ Cup 20 of the 23 years it has been awarded. The 2015-16 Princeton Tigers won 14 Ivy League and 15 league championships.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.

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