Insightful research and analytics are the foundations for measurable marketing and sales success. The Aspire Group offers a comprehensive playbook of customizable strategic consulting and research services focused on a variety of different topics: your brand, fans, products, market and competitive positioning.
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Strategic Planning + Organizational Review
At Aspire, we optimize effectiveness, design goals, and create buy-in for your entire organization. Utilizing multi-disciplinary experiences, we proctor brainstorming workshops, share best practices, complete assessments, and develop strategies that drive impact from the C-Suite to the sales team.
- Ticket Marketing, Sales & Service Plan Development
- Organizational Review
- League Marketing & Data Strategies
Ticket Packaging + Pricing
To ensure partners do not leave ticket revenue “on the table”, Aspire uses our proprietary yield management method of indexing the value of ticketed products to best fit the market and the fan base. Our team incorporates data analytics, market research, and industry best-practices to ensure the appropriate product offerings are at optimal prices for revenue maximization.
“Aspire supported us through the development of our strategic ticket sales model. As a result, our net yield from ticket revenue has increased significantly whilst at the same time the availability of lower priced tickets has also increased, a perfect result. If you have the opportunity to work with Aspire, then take it, every day you delay will cost you money.” – Daniel Gidney, Chief Executive, Lancashire County Cricket Club & Emirates Old Trafford
Aspire has an action-based, mixed-mode research team with specialties in both quantitative and qualitative research. Our team uses a variety of research methods to provide partners meaningful insights and recommendations to improve the game experience, marketing strategies, and ticketing operations.
Aspire understands the challenge of turning data into strategy and strategy into action. Our team utilizes workshop-style presentations that generate discussions across all departments and outlines a path to successful implementation.
- Post-Season Fan Study
- Post-Game Surveys
- Fan Engagement Surveys
If the scope of work doesn’t fit in a particular category, Aspire will design a custom project to satisfy your objectives.
Our team has extensive experience building bespoke solutions across a wide-range of sport and entertainment verticals from buying/selling professional teams to increasing racehorse ownership.
- Market Feasibility Studies
- Branding Studies
- Asset Investment & Acquisition
- Go-To-Market Strategy, Planning & Execution
“In 2014, the St. George Illawarra Dragons were looking to develop and implement a ‘best practice’ fan engagement strategy, in support of our long-term Membership growth objectives. The Dragons turned to The Aspire Group to undertake a comprehensive strategic review of our fan engagement strategies, internal capabilities and capacity to meet our growth targets. It was a great experience working with the team at Aspire to deliver a framework and TiMSS plan that continues to provide the guiding principles for our fan engagement strategies at the Dragons.”
Chief Operating Officer @ St. George Illawarra Dragons
“At Lancashire County Cricket Club, we were delighted to partner with Aspire Group. The UK in sports is some way behind the US in terms of sports marketing and specifically in strategic research and fan engagement strategy development. Aspire supported us through the development of our strategic ticket sales model. This began with qualitative fan research, which enabled re designed stadium segmentation to mirror our key fan segments alongside a complex ticket pricing policy. As a result, our net yield from ticket revenue has increased significantly whilst at the same time the availability of lower priced tickets has also increased, a perfect result. If you have the opportunity to work with Aspire, then take it, every day you delay will cost you money.”
Chief Executive @ Lancashire County Cricket Club & Emirates Old Trafford
“We’re now working to provide even greater service and benefits to our existing fans, while continuing to grow our base. Aspire has positioned themselves to best support our related outbound and inbound fan engagement needs, while also providing a new forward-thinking suite of marketing and analytics services.”
Former Associate AD - Sales & Fan Experience @ Georgia Tech Athletics
“From the beginning of my association with The Aspire Group at The Ohio State University, and then to my transition to Athletic Director of Florida Atlantic University, I have been nothing but impressed by Aspire’s ability to go above and beyond to produce superb results for their partners.”
Director of Athletics @ Florida Atlantic University