Holy Cross and Fordham Partner with The Aspire Group for Ram-Crusader Cup

July 20, 2016

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The Ram-Crusader Cup has partnered with The Aspire Group, the global leader in sport & entertainment revenue enhancement, for a four-month remote ticket sales campaign out of the National Sales Center in Atlanta, Georgia. Equipped with the best ticket sales training in the industry through Aspire, two sales consultants have begun proactively reaching out to both Holy Cross and Fordham supporters to carry on the tradition of the historic Ram-Crusader Cup at Yankee Stadium.

“We are pleased to be working with the Aspire Group on our Ram-Crusader Cup football game at Yankee Stadium,” said Fordham Director of Athletics Dave Roach. “The game has already created a tremendous buzz among our alumni and fans and I’m sure Aspire will be able to build on the excitement that going forward.”

“The Aspire Group is the best in the business, and I have no doubt they will help us to capitalize on the excitement around this special game,” said Holy Cross Director of Athletics Nathan Pine. “Their efforts will ensure that we have a strong turnout at Yankee Stadium on November 12.”

The Aspire Group has begun selling tickets on behalf of Holy Cross and Fordham Athletics for the 2016 Ram-Crusader Cup that will take place in the “House that Ruth Built” with both team’s alumni, past supporters, and most loyal fans. Aspire’s Senior Director of the National Sales Center, Darren Arnold, will oversee this partnership. Arnold comes with a strong background of experience in the sports industry and has overseen various collegiate campaigns including, the University of Pennsylvania Penn Relays, UMass Athletics, Central Intercollegiate Athletic Association Championships, and Southwestern Athletic Conference Championships.

“It is an honor to work closely with both Holy Cross and Fordham as they battle for The Cup once again at Yankee Stadium,” says Aspire Senior Director of National Sales, Darren Arnold. “This historic rivalry provides fans with a once-in-a-lifetime game day experience in New York City and Aspire looks forward to carrying on the tradition in its 31st iteration.”

For inquiries or further questions, please contact A.J. Smith at

About Ram-Crusader Cup

First dedicated in 1951 to the memory of Major Frank W. Cavanaugh, who was an outstanding figure in the football coaching annals of both Fordham and Holy Cross, the award is jointly sponsored by the Holy Cross College Clubs of New York and Long Island. The award was proposed by William P. Walsh, who graduated from Holy Cross in 1952 and from Fordham Law School in 1957. While in college, Walsh, a Fordham football fan in his childhood years, worked as a summer camp counselor under the tutelage of Ed Danowski, FCO ‘34, a former Fordham football standout and then the University’s head coach. Walsh got the idea for a trophy when Danowski informed him in August 1951 that the two schools would be playing each other for the next four seasons, and that Danowski’s Rams would “pin back the ears” of the Crusaders. Feeling challenged, Walsh suggested the trophy be named for the “Iron Major,” whose last Fordham team had been captained by Danowski. He and classmate Joseph B. Breen, who also graduated from Fordham Law School, were appointed co-chairmen of the trophy committee. Holy Cross won that 1951 meeting, and the trophy was presented by John Cavanaugh, one of the Major’s nine children. The trophy has continued to be fought for ever since and carries on the memory of Cavanaugh, in both the Fordham and Holy Cross football histories.

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About The Aspire Group 

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.


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