Penn Athletics Extends Partnership With The Aspire Group

June 28, 2016

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The University of Pennsylvania Athletics has selected The Aspire Group, the global leader in sport & entertainment revenue enhancement, to launch an on-site Fan Relationship Management Center (FRMC) in Philadelphia, Pennsylvania.  This on-site FRMC will be operated by one Selling Manager and one sales consultant with the function of selling new tickets and renewals for all ticketed Penn sports, including the Penn Relays.

For the past two years, the Penn Relays has partnered with The Aspire Group for remote ticket sales support out of Aspire’s National Sales Center in Atlanta, Georgia.  For the 2016 Penn Relays campaign, Aspire had two sales consultants dedicated to the campaign which resulted in a meaningful increase in sales revenue. One of those sales consultants, Riley Cain, has been named Manager of the Penn Athletics FRMC. Previously, Riley served as a Team Leader for Aspire’s National Sales Center.

“We are delighted to broaden our working relationship with The Aspire Group,” stated Roger Reina, Penn’s Senior Associate Athletic Director for External Affairs.  “Aspire’s dedicated sales force, and proven methodology, have delivered terrific revenue results at Penn and in college athletic programs across the country.”

“We look forward to continuing our relationship with Penn Athletics and the Penn Relays to provide fans with an outstanding purchasing experience,” stated Bill Fagan, Aspire’s SVP & GM of Fan Relationship Management. “The relationship has grown over the last two years and reached a point where it made sense to partner with University of Pennsylvania Athletics on a year round basis.”

CJ Wiatr, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Penn Athletics. Wiatr has worked for two NFL teams, the Dallas Cowboys and Cleveland Browns, and currently oversees 12 of The Aspire Group’s FRMC properties including the University of Maryland, University of Massachusetts, and Harvard University.

For inquiries or further questions, please contact A.J. Smith at

About Penn Athletics

The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics (DRIA) oversees 33 varsity programs and nearly 40 club programs for its undergraduate population, and also services the University’s recreational and intramural needs. Penn’s varsity programs compete at the NCAA Division I level as a member of the Ivy League. Since the inception of the Ivy League, Penn has won 204 conference championships. In that same time, three Penn teams and 24 individuals have won NCAA championships.


About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award.  For more information, please visit

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