News has a new look

September 19, 2017

Share This:

ATLANTA, GA — The Aspire Sport Marketing Group launched the redesign of its website The redesign is part of a larger initiative in the rollout of Aspire’s refreshed brand identity and marketing strategy.

There are numerous upgrades and improvements users will notice immediately upon visiting the site. A dominant new feature is video headers on the home page, Aspire’s main service pages, and individual partner pages.

Another feature of the website is the dedicated partner page with search filters. The search feature has the ability to filter clients by category and/or services provided for all of Aspire’s 200+ partners.

“The work we’ve done across our vast and diverse partner portfolio is incredible, and it was important for the refresh to show the depth and breadth of services available as well as our successes in the industry,” said Madison Southerlin, Director of Marketing, who oversaw the company-wide collaboration for the new site.

One-third of Aspire’s traffic are individuals looking for jobs. Knowing how large that segment is made it crucial to highlight the Aspire difference on the careers page.

“We know that for many job seekers our website is their first interaction with Aspire, and we wanted to make it clear why they should work here,” said Marek Eiche, Manager of Human Resources.

Aspire’s new website will utilize one of Aspire’s A-Cube capabilities Thunderhead, an engagement hub that encrypts tracking across all platforms to monitor digital behaviors of customers to improve user engagement across all fan contact points.

The redesign was built by Eyesore, Inc.’s team of web developers and programmers guided by Aspire’s marketing team. Aspire and Eyesore, Inc. have been partners since 2014. It marks the second redesign since the partnership began.

Leave a comment