Madison Southerlin

Director of Marketing

As Director of Marketing, Madison is responsible for implementing strategic marketing, advertising, promotion, and public relations strategies as well as leading all external marketing support for The Aspire Group’s diverse portfolio of partners. Madison is also tasked with collaborating with Aspire’s VP of New Business Development in acquiring new partnerships to the current Aspire client base.

Madison received her MS in Marketing from Georgia State (’16) and a BS in Sport Management from Georgia Southern University (’12). Prior to joining The Aspire Group, she worked with the Atlanta Braves’ interactive marketing department on game-days as a Ticket Event Team Representative. Her responsibilities in this role included conducting all the Braves’ in-house marketing research, facilitating pregame events, and supporting on-going ticket sales initiatives.