Case Studies

The Aspire Group Exceeds $10 Million in Ticket Sales for University of Denver Athletics

August 2, 2021

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ATLANTA, GA – University of Denver Athletics (DU) and The Aspire Group (Aspire) recently surpassed $10 million in lifetime ticket and donation revenue. Aspire and DU first partnered in 2017, establishing an on-campus Fan Relationship Management Center (FRMC) to sell and service tickets across eight DU sports: Men’s/Women’s Basketball, Gymnastics, Men’s  Hockey, Men’s Lacrosse, Men’s/Women’s Soccer, and Volleyball.

Over the past four years, The Aspire Group has steadily increased its responsibilities at DU, earning a partnership extension in the process. Staff members have been added to enhance database marketing and retention services while also performing fan research and pricing analytics to maximize revenue creation for the Pioneers. Aspire is also responsible for the operation and oversite of the ticket box office for the Ritchie Center, including sports, concerts, graduations, and other community events.

DU FRMC staff have regularly increased their sales each year while also becoming more efficient through time spent with Aspire’s VP of Training, Mike Boswell. Sales and service consultants at the DU FRMC have generated 84% more revenue per call in 2021 than during the first year of DU and Aspire’s partnership. This culture of sustained improvement has driven seven internal promotions at the DU FRMC since its inception.

“We value our partnership with the Aspire Group,” said Senior Associate Athletic Director for External Sales & Service, Angel Field. “Aspire brings a wealth of knowledge to our team and are an integral part of our DU Family. We celebrate their milestone and look forward to continued success in the near future. Together we will achieve great things.”

“Working with DU’s forward thinking athletics administration has been a major driver of success in our partnership over the past four years,” said Aspire Sr. Vice President of Business Operations, Valerie Wilkinson. “Aspire is committed to keeping DU and all of our partners ahead of the ticket sales curve from both a marketing and analytics standpoint. The pricing optimization process that Aspire and DU recently completed for the Pioneers hockey program is just one example of DU’s commitment to learning and implementing Aspire’s next practices in sport.”

About University of Denver Athletics

Located in the heart of Denver, Colorado, DU sponsors 18 NCAA Division I teams that primarily compete as members of the Summit League. The Pioneers men’s hockey team is tied for second in all-time NCAA national championships, with eight, while DU’s Ski team holds the record for national titles at 24. The Pioneers have combined for over 130 conference championships and 225 NCAA Tournament appearances. 

For more information about the University of Denver Athletics Department visit their website here.

About The Aspire Group
The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: here and follow us on Twitter @theaspire_group

For inquiries and more information on how Aspire can provide support to your Athletic Department, contact A.J. Smith at 404-389-9100 or

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