Siena College Athletics Partners With The Aspire Group To Maximize Ticket Marketing, Sales and Service Revenues

October 23, 2015

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Siena College Athletics is teaming up with The Aspire Group, the global leader in athletic ticket revenue enhancement, to boost athletic ticketing efforts and deliver the highest quality in customer service to Siena Saints fans in New York’s Capital Region.

Siena and Aspire will be working together to develop a comprehensive ticket marketing, sales and service plan, and build a customized on-campus ticket sales and service operation. Aspire will assist in managing the Siena Fan Relationship Management Center (FRMC), complete with a manager and two sales and service consultants, and oversee all ticket sales and service efforts for Siena basketball and other athletic events. Siena FRMC staff will also be proactively selling for MAAC Championship Tournament events that include Basketball, Volleyball and Swimming & Diving.

“We have made major strides through the creation of a Fan Relationship Management Center in terms of advancing our customer service to new levels and forging personal relationships with our season ticket holders,” Siena College vice president and director of athletics John D’Argenio said. “Our partnership with Aspire will help us broaden our reach, and welcome new fans into Times Union Center, where they will experience all the excitement of Siena basketball in a big time setting with the personal touch and first rate service Siena prides itself in. This will also be an opportunity to introduce new fans to our women’s basketball team as we continue to improve the fan experience in the Alumni Recreation Center.”

Box Office manager Nate Mason will continue to oversee Siena’s FRMC and will interact on a daily basis with Aspire.

“We are excited to partner with The Aspire Group, one of the most respected leaders in ticket revenue enhancement, to expand the Siena brand through ticket sales and customer service,” Mason said.

C.J. Wiatr, regional vice president for The Aspire Group, will serve as the liaison between Aspire and the Siena athletic department.

This is the second Metro Atlantic Athletic Conference school Aspire has reached an agreement with this month, having signed Canisius College as a partner in early September.

For inquiries or further questions, please contact A.J. Smith at (Director, Client Partner Development)


About Siena College Athletics

Siena College is a learning community advancing the ideals of a liberal arts education, rooted in its identity as a Franciscan and Catholic institution. The College is a member of the Metro Atlantic Athletic Conference and supports 22 sports that compete at the NCAA Division I level.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sport business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with over 40 collegiate properties in the USA and over 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top Ten Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales And Client Services” award for the second time. For more information, please visit

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