San Jose State Athletics Signs Multi-Year Extension With The Aspire Group

February 3, 2023

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SAN JOSE, Calif. – San José State Director of Athletics Jeff Konya has announced a multi-year extension with The Aspire Group (Aspire) through January 2029. The Spartans and Aspire have worked together over the past six years to produce record results. Aspire’s Fan Relationship Management Center (FRMC) staff have made 70,000 outbound calls and driven $1.8M in new ticket revenue and $500K in donations to SJSU Athletics.

“Our strategic partnership with Aspire has led to record-setting attendance at San José State over the last six-plus years,” said Konya. “We had another strong year with home football attendance and reached record numbers in ticket revenue over the course of the last year. Our basketball games continue to improve in attendance, and we look forward to the creativity and group deals that Aspire develops in the near future.”

“We are thrilled to continue the partnership with Jeff Konya, Scott MacDonald, and all of our colleagues at San José State,” said Aspire’s Senior VP of Strategy and Operations Chad Cardinal. “The environment they create is filled with innovation while putting the student-athletes and fans front and center. It has been a win-win since day one.”

Aspire has hired Jeremy Curran as the Director of Sales and Service to lead the continued on-site operations for the Spartans. With over a decade of experience in sales and marketing, Curran returns to the Aspire Group after serving as a Senior Sales Consultant for the San Francisco Giants, where he drove group and premium sales, and the USA Rugby 7’s Collegiate Championships, which were held in Atlanta in May 2022. Before his time with Aspire, Curran served as a Ticket Sales Representative for the Arizona Coyotes in the National Hockey League.

“Jeremy’s attitude, work ethic and direct experience in ticket sales made him a perfect fit for San José State Athletics,” said Deputy Athletics Director Scott MacDonald. “His extensive knowledge of fan engagement and customer experience will serve our fan base well as we look to grow our season ticket base in football and basketball.”

“Welcoming Jeremy back to The Aspire Group is a thrill,” said Cardinal. “He has a proven track record of revenue success which is built on relationships. We are eager to be able to implement next practices while we continue to own the fundamentals.”

About San José State University

San José State University sponsors 22 (nine men’s and 13 women’s) NCAA Division I intercollegiate sports programs. The Spartans primarily compete as members of the  Mountain West with select teams in the Mountain Pacific Sports Federation (MPSF), Western Athletic Conference (WAC), and Golden Coast Conference (GCC). SJSU student-athletes have won 10 team championships and 50 individual titles to date.

About The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

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