Playfly Aspire Exceeds $20 Million with University of Denver Athletics

July 10, 2024

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ATLANTA, GA – Just three years after reaching $10 million together, Playfly Aspire and University of Denver Athletics (DU) have exceeded $20 million in lifetime ticket and donation revenue. Playfly Aspire’s comprehensive and innovative support has driven double-digit revenue growth in every non-COVID year of the partnership, a 50% increase vs. pre-partnership hockey full season equivalents (FSEs), and maximized women’s gymnastics revenue by tripling season ticket sales.

Playfly Sports has an extremely strong and comprehensive relationship with DU, representing the athletic department’s multimedia rights through Playfly Sports Properties, selling, servicing, and marketing all athletic tickets through Playfly Aspire, and providing additional strategy consulting, research, and training throughout the now seven-year partnership.

Angel Field, Senior Associate Athletic Director for External Operations and Service, expressed excitement about the major milestone:

“University of Denver Athletics continues to have great success, and we are grateful for the work put forth by Playfly Aspire from talent retention to quality customer service to exceeding revenue goals. Playfly Aspire and the entire Playfly Sports organization brings sales expertise and best practices together across properties to make each stronger. Reaching these milestones are due to teamwork and Playfly’s commitment to excellence, aligning with DU’s overall goals showcasing a better together mentality.”

Danny Bieshaar, Director of Sales, Service, & Operations, at the Denver Fan Relationship Management Center (FRMC) remarked:

“Playfly Aspire has always been dedicated to providing the best sales and service to DU and the dedicated Pioneer fanbase. This recent milestone of $20M in revenue ($22.6 M as of this release) is a testament to our ongoing success, but we look forward to reaching even greater heights alongside DU in the future.”

About University of Denver Athletics

Located in the heart of Denver, Colorado, DU sponsors 18 NCAA Division I teams that compete across various conferences including the NCHC and the Summit League. The Pioneers men’s hockey team currently holds the record for all-time NCAA national championships, with a total of ten titles, while DU’s ski team holds the record for national titles at 24. The Pioneers have combined for over 130 conference championships and 225 NCAA Tournament appearances. 

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About Playfly Aspire:

Playfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.   

For more information about Playfly Aspire, visit follow us on Facebook, Twitter (X), LinkedIn and Instagram for all of the latest news and updates.    

For project and partnership inquiries, contact Joe Kronander at 

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