Northeastern Huskies add Aspire to support ticket sales initiatives
July 19, 2018
ATLANTA, GA – Northeastern University Athletics announced today a partnership to outsource all ticket marketing, sales and service support to The Aspire Sport Marketing Group, Athletic Director Jeff Konya announced on Thursday.
The partnership includes an on-site Fan Relationship Management Center (FRMC) that will be responsible for all athletic ticket inventory, seat-related donations and new donations to the Huskies Fund.
“We are excited to partner with Northeastern University Athletics. Our fan relationship management approach will enable our staff to service Northeastern fans in a more meaningful way,” said Bill Duffy, Chief Executive Officer at The Aspire Group. “Aspire has been active in the Boston market for over three years and we look forward to utilizing our expertise to grow and enhance the experience for the Husky fan base.”
Northeastern joins Aspire’s 40 other active collegiate programs and events across the country including fellow Colonial Athletic Association member, Delaware, as well as local rival Harvard. Tony Garrett, Vice President for Aspire’s FRMC operations, will be the liaison to Northeastern Athletics.
About Northeastern University Athletics
Northeastern Athletics, committed to providing a distinctive student-experience, offers 18 Division I varsity sports as a proud member of the Colonial Athletic Association, Hockey East, and Eastern Association of Rowing Colleges. The Howlin’ Huskies finished 13thamong Division I AAA institutions in the Learfield Director’s Cup standings after the most successful season in school history in 2017-18. Northeastern’s dedicated student-athletes captured 48 trophies and conference honors, while seven teams represented the university at their respective national championships.
About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, ticketing and partnership services. Aspire created the outsourced ticket sales niche, revolutionizing Intercollegiate Athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 225 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management.
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