LPGA Selects SeatGeek As Official Ticketing Partner Following Aspire Advisement

April 25, 2023

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ATLANTA, GA – The LPGA has announced that SeatGeek will begin operating as the association’s official ticketing platform following a competitive bid process managed by The Aspire Group (Aspire). SeatGeek will be used across domestic LPGA events to optimize fan access via ticket sales, ground passes, and hospitality offerings.

Aspire, an industry expert in ticketing solutions, operated as a neutral consultant throughout the months-long RFP process: drafting solicitation materials, responding to vendor questions, judging bids with like for like comparison tables, collaborating on contract term negotiations, and assisting with implementation. Senior Aspire staff also led the recruiting and interview processes for the Director of Ticketing role required to manage this newly centralized platform.

“Thank you to the LPGA for entrusting Aspire to guide this tremendous decision,” said Aspire Senior Vice President of Strategy and Operations, Chad Cardinal. “Because of our tenure in the industry, the diversity of our partner base, and our lack of vendor-bias, Aspire is uniquely equipped to help sport & entertainment properties find the technology that best fits their needs. We’ve seen and worked with it all, and it is that experience that makes us so confident in the success the LPGA is set to achieve with SeatGeek on board.”

“The LPGA is thrilled to be partnering with a ticketing solutions provider that aligns so well with our strategic direction,” said Matt Chmura, LPGA Chief Marketing, Communications and Brand Officer. “SeatGeek scored well across the key categories we laid out with Aspire, such as data access, marketing functionality, and CRM architecture, but it was their focus on fan accessibility and passion for diving into our business that has us really excited about our future together.”

About The LPGA

Created in 1950, The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. The LPGA Tour competes across the globe, conducting more than 30 events domestically and internationally each year, and reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries.

Follow the LPGA on its U.S. television home, Golf Channel, or online at

About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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