George Mason & Aspire Team Up for Ticket Sales
July 26, 2022
ATLANTA, GA – George Mason University (George Mason) and The Aspire Group (Aspire) have announced a multi-year sales and service partnership across all of the Patriots’ ticketed events. Aspire’s on-campus Fan Relationship Management Center (FRMC) and its staff will generate revenue through ticket sales and stand-alone donations to the Patriot Club. Tristan Atterbury, who previously managed the group sales team at Orlando City SC of Major League Soccer, will lead the FRMC.
In addition to ticket sales and donation stewardship, Aspire will ensure George Mason has the proper information to make data-driven decisions via best-in-class consulting support from its award winning Strategy, Analytics, and Marketing (SAM) team.
George Mason joins VCU and the University of Richmond as Atlantic 10 representatives within Aspire’s partner network. Aspire has extensive knowledge of the collegiate sports landscape in Virginia, which is now home to four active partners: VCU, William & Mary, the University of Richmond, and now, George Mason.
Brad Edwards, Assistant VP and Director of Athletics at George Mason, had this to say, “We are excited to establish a dynamic partnership with The Aspire Group. Aspire‘s expertise in ticket sales, development and research will greatly benefit Mason Athletics. Our relationship with Aspire will provide an innovative new approach for our department while helping to strengthen our home court advantage for our student-athletes, passionate fans, and university community.”
“Aspire couldn’t be more excited to partner with George Mason athletics to support their student athletes and create the best home court/field advantage possible,” said Tony Garrett, Aspire’s Senior VP of Fan Relationship Management & Diversity, Equity, & Inclusion, “We are beyond energized to take their ticket marketing, sales, service, and development to record heights.”
About George Mason University
Founded in 1949 in Fairfax, Virginia, George Mason University is the largest public research university in the state, offering over 200 degrees to its 38,000 students. George Mason Athletics proudly sponsors student athletes across 20 Division I teams, who compete as the “Patriots” mostly within the Atlantic 10 Conference.
About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.