Cal Poly Humboldt and Playfly Aspire Enter into Licensed Model Partnership

September 28, 2023

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ATLANTA, GA – Cal Poly Humboldt University (Humboldt) and Playfly Aspire have announced a partnership featuring an outsourced licensed ticketing model to support the Lumberjacks. Humboldt will benefit from the full backing of Playfly Aspire’s collegiate network, resources, and industry knowledge base.

The partnership will include access to all Playfly Aspire Fan Relationship Management (FRMC) “Next-Practices” systems, sales and service training, and their full suite of strategic consulting services. Playfly Aspire will oversee the recruitment and training of Humboldt’s Sales Director role.

Humboldt will become the 5th active partner for Playfly Aspire in the state of California, joining Loyola Marymount University, Monterey Bay F.C., San Jose State University, and Santa Clara University.

Playfly Aspire created the outsourced licensed ticketing model driving significant success for its partners with custom research and effective onsite training. Past licensed model successes include pricing sensitivity studies and onsite sales and service training that drove an immediate 33% revenue increase per consultant.

“With 15 years of global leadership in outsourced sport and entertainment revenue enhancement, Playfly Aspire is uniquely positioned to bring best-in-class solutions to our partners,” said Playfly Aspire Vice President of Training Mike Boswell. “Humboldt is a valuable and unique resource for California, and we are excited to be a tremendous resource to the Lumberjacks through the sharing of Next Practices.”

“We are pleased to onboard Playfly Aspire as a partner of Cal Poly Humboldt,” said Humboldt Athletics Director Dr. Nick Pettit. “Their organization brings a proven track record of enhancing external partnerships and ticket revenue generation, and we are confident our Lumberjack community will benefit from their services.”

About Cal Poly Humboldt University

Founded in 1913, Cal Poly Humboldt, located in Arcata, CA, is a public polytechnical university and part of the California State University system. Cal Poly serves more than 6,000 undergraduate and graduate students. The “Lumberjacks” compete in 11 varsity sports and have combined to win 5 national championships.

About Playfly Aspire

Playfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @playflyaspire

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at joe.kronander@playflycom

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