Aspire Surpasses $1 Million In Ticket Revenue for Historically Black Colleges & Universities (HBCU) Clients
December 6, 2016
The Aspire Group, the global leader in sport & entertainment revenue enhancement, recently eclipsed $1 million in total new ticket sales revenue for its HBCU clients. Aspire’s HBCU partnerships include Honda Battle of the Bands (2013-present), 2015 CIAA Men’s Basketball Championship, 2015 SWAC Football Championship, Florida A&M in the 2016 5th Quarter Classic and the 2015 and 2016 AT&T Nation’s Football Classic. Aspire’s National Sales Center provides remote ticket sales support for HBCU clients and now, using its expertise in this unique market, will have a specialization specifically dedicated to year round support for HBCU properties who are looking to provide their fan bases with exceptional customer service.
Aspire’s involvement in the HBCU community began in 2013 with a partnership with Urban Sports & Entertainment Group to provide remote ticket sales support for Honda Battle of the Bands. Since 2013, Aspire has increased attendance of the event by an average of 30% year over year and looks to continue that growth for the 2017 event.
“HBCU is a proud community with a rich history and passion for live sports and entertainment. We are excited to launch this initiative to support schools with attendance growth, revenue enhancement, and improved fan satisfaction,” stated Founder & Chairman, Bernie Mullin. “This specialization will give HBCU programs the ability to provide their fans with the same level of customer service and gameday experience that is now expected for all sport & entertainment events. When fans feel they are being invested in, it makes all the difference in the longevity of the fan’s commitment to the brand.”
About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing our client partners’ ticket revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche in 2009, revolutionizing the Intercollegiate Athletics space. 178 collegiate partners, more than any other competitor, have trusted Aspire to drive revenue, attendance and enterprise value growth through ticketing, strategic consulting and research, marketing and revenue enhancement, and sports investment optimization.