Events DC Expands Partnership with The Aspire Group for the AT&T Nation’s Football Classic®

August 24, 2016

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After a successful intelligent email marketing campaign in 2015, Events DC has extended their partnership with The Aspire Group, the global leader in sport and entertainment revenue enhancement, to also include proactive outbound sales support from Aspire’s National Sales Center in Atlanta, GA. This year’s Classic featuring the Howard Bison and Hampton Pirates, will be played at RFK Stadium in Washington, DC on Saturday, September 17 at 3:30 p.m.

“The Aspire Group are experts at driving revenue growth through outbound sales efforts and e-mail marketing strategies,” says Pete Kirschner, Director of Marketing and Communications of sports, entertainment and special events at Events DC. “Their capabilities are the perfect complement to the social, digital, print and broadcast marketing tactics used to generate both brand awareness and sales for the AT&T Nation’s Football Classic®.”

“Aspire is very excited to continue working with Events DC for the upcoming AT&T Nation’s Football Classic®. Our focus for this campaign will be proactively communicating with the fans on the ticketing options and new experiences for 2016 through email marketing and outbound sales efforts,” said Madison Southerlin, Manager of Client Partner Marketing for Aspire. “Our intelligent email marketing capability arms our sales consultants with the highest quality leads for optimal efficiency on the phones.”

The Aspire Group has provided remote intelligent email marketing support for 24 client partners resulting in over $430,000 in ticket sales. The goal for Aspire’s in-house email marketing capability is to provide their sales teams, whether in the adjacent National Sales Center or on-site at an FRMC, with digitally pre-qualified leads, eliminating cold calling. Aspire gives sales consultants the ability to track real-time engagement and analytics on sales campaigns resulting in a more intelligent strategy when communicating with the fans on the phone. Aspire’s intelligent email marketing efforts when coupled with a follow up phone call result in three to six times the amount of revenue than just an independent phone call or email.

For inquiries or further questions, please contact A.J. Smith at


About the AT&T Nation’s Football Classic®

The AT&T Nation’s Football Classic® is a black college football game held annually at RFK Stadium in Washington, D.C. Now in its fifth year, the game features Howard University against Hampton University. Organized by Events DC, the AT&T Nation’s Football Classic® was created to celebrate the passion and tradition of the college football experience, recognize the history of service to others by the students, faculty and alumni of historically black colleges and universities, highlight the unity of African American culture, and honor the heritage and excellence of these proud institutions. Tickets for the AT&T Nation’s Football Classic® are on sale now at, Ticketmaster outlets, the Howard University Box Office at Cramton Auditorium and the Hampton University Box Office. Seats are priced starting at $25.

About Events DC

Events DC, the official convention and sports authority for the District of Columbia, deliver premier event services and flexible venues across the nation’s capital.  By leveraging the power of a world-class destination and creating amazing attendee experiences, Events DC generates economic and community benefits through the attraction and promotion of business, athletic, entertainment and cultural activities. Events DC oversees the Walter E. Washington Convention Center, an anchor of the District’s hospitality and tourism economy that generates over $400 million annually in total economic impact, and the historic Carnegie Library at Mt. Vernon Square. Events DC manages the Stadium-Armory campus, which includes Robert F. Kennedy Memorial Stadium and surrounding Festival Grounds, the non-military functions of the DC Armory and Maloof Skate Park at RFK Stadium.  Events DC also built and now serves as landlord for Nationals Park, the first LEED-certified major professional sports stadium in the United States. The most recent addition is Gateway DC, an innovative and versatile space featuring a covered and open-air pavilion in the center of a 1-acre park, conveniently located in the Congress Heights neighborhood of Washington, DC. For more information, please visit

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In the last two years, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time and awarded a 2016 “Sales and Marketing” Stadium Business Award. For more information, please visit

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