For the 2nd Year In A Row The Aspire Group Helps Honda Battle of the Bands (HBOB) Set New Attendance Highs
March 18, 2015
Urban Sports and Entertainment Group, Extends Relationship With Aspire Through 2016
Urban Sports and Entertainment Group, a marketing firm that specializes in the multicultural marketplace, hired The Aspire Group to provide Ticket Marketing, Sales and Service support for the 2014 & 2015 Honda Battle of the Bands (HBOB). Since partnering with Aspire, HBOB revenues have seen a 35 % increase and more recently, the 2015 HBOB event had the highest attendance in 5 years.
“We are thrilled to be working with The Aspire Group moving forward. Creating a Fan Relationship Management Center so our fans have a go to person has been invaluable. We have gained strategic insight as it relates to our fans which drives revenue and enhances their overall experience,” stated Tom Grabowski, President & CEO of Urban Sports & Entertainment Group.
Aspire’s 2015 campaign for the 13th annual Honda Battle of the Bands was 16 weeks long with three sales consultants selling out of Aspire’s National Sales Center in Atlanta. Aspire also provided strategic intelligent e-marketing support to digitally prequalify leads and improve the sales efficiency of the sales consultants.
“Success came easy when we had the chance to partner with such a great organization like Urban Sports and their team,” stated Darren Arnold, Director of USA National Sales Center. “Building on the positives from our first campaign in 2014 coupled with our team’s diligent work and added strategic e-marketing efforts, we feel led to a great fan experience in 2015. We are just seeing the tip of the iceberg where this partnership can go.”
Launched in 2003, Honda Battle of the Bands (HBOB) is an annual marching band competition which features performances by bands from historically black colleges and universities. The showcase takes place in the Georgia Dome in Atlanta, Georgia every January. Urban Sports and Entertainment Group oversees the promotion and execution of each event and through 2016 The Aspire Group will continue to provide Ticket Marketing, Sales and Service support.
About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing every stream of revenue and building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic and implementation support in ticketing, consulting, research, marketing enhancement, and sport investment optimization. The Aspire Group has become the global leader in outsourced revenue enhancement with over 130 sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value.