Aspire And Loyola Marymount University Agree To Second Multi-Year Extension

April 4, 2023

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ATLANTA, GA -Loyola Marymount University (LMU) and The Aspire Group (Aspire) have announced a multi-year extension to their partnership. Aspire has operated a Fan Relationship Management Center (FRMC) on LMU’s Los Angeles campus since 2017. In that time, the department has generated more than $1.5 million in ticket revenue and nearly doubled pre-partnership annual sales figures.

Under the leadership of Director of Sales, Service, and Operations, Favian Velasco, the LMU FRMC has driven 60% growth in men’s basketball revenue year-over-year, while surpassing sales goals for women’s soccer, men’s soccer, women’s basketball, and volleyball. A key factor in this success has been the development of the athletic department’s database, which has tripled in size since 2021.

“Working together the past six years has been rewarding, enjoyable, and record-breaking. We are excited to continue the partnership with an eye on fan base growth and elite game day experiences,” said Aspire Senior Vice President of Strategy & Operations, Chad Cardinal. “LMU leadership is innovative, accessible, and cares. We are honored to represent the athletic department for fans, prospects, and community members alike.”

“Aspire has been outstanding for LMU Athletics. We are grateful that our partnership will extend and look forward to continuing to provide excellent service for our fan base,” said LMU Athletic Director, Craig Pintens.

About LMU Athletics

Loyola Marymount University, founded in 1911, is a comprehensive university in the mainstream of American Catholic higher education. LMU features a Division I athletics program that supports 20 varsity sports, competing in the West Coast Conference, Western Water Polo Association, Golden Coast Conference, and Pacific Collegiate Swim Conference. Since Aspire first partnered with LMU in 2017, the Lions have won multiple conference titles in beach volleyball.

For more information about the Loyola Marymount University Athletics Department visit their website here.

About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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