Aspire and Atlanta Motor Speedway Partner Ahead of Quaker State 400

June 1, 2022

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ATLANTA, GA  – The Aspire Group (Aspire) and Atlanta Motor Speedway (AMS) have agreed to a ticket sales and service partnership for the upcoming Quaker State 400. Aspire first partnered with AMS in 2011, and has since worked with over a dozen motorsport properties across the country.

A.J. Smith, Aspire’s Senior Vice President of Client Development remarked, “We’re thrilled to partner once again with Atlanta Motor Speedway and support the Quaker State 400 from our industry-leading National Sales Center. Our team will be focused on cultivating relationships with group and business leaders across the state and helping to deliver them the ultimate race day experience at the track.”

“We’re excited to work with an Atlanta-based company that has proven itself to be a great partner for events like the Quaker State 400 Presented by Walmart,” said AMS Executive Vice President and General Manager Brandon Hutchison. “Aspire will help us bring the thrills and fun of NASCAR weekend in Atlanta to more people and we can’t wait to get started.”

Aspire’s team of dedicated sales consultants will operate out of the Atlanta-based National Sales Center (NSC) and focus on maximizing group ticket revenue while building fan relationships. Remote partnerships through Aspire’s NSC are agile in their approach, enabling the sales team to immediately begin work on filling the stands for the July 10th race. The NSC has generated more than $15M in revenue across 60+ collegiate and professional sports properties all-time, most recently partnering with several MLB and United Soccer League (USL) clubs.

About Atlanta Motor Speedway

Atlanta Motor Speedway (AMS) is a 1.54-mile racetrack located in Hampton, Georgia. AMS is one of the country’s premier sports and entertainment facilities and has hosted at least one NASCAR Cup Series race each year since 1960. The 2022 Quaker State 400 will be the first iteration of the race at AMS since a major repaving and track re-imagining project that will bring superspeedway style racing to fans and drivers alike.

About Aspire

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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