Atlanta Motor Speedway to Partner with the Aspire Group to Sell NASCAR’s Sprint Cup Series

April 19, 2011

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ATLANTA – April 19, 2011 -The Atlanta Motor Speedway has announced that it will partner with the Aspire Group to begin selling race tickets and hospitality elements for NASCAR’s Sprint Cup Series taking place Labor Day weekend.The Aspire Group will be supporting the Atlanta Motor Speedway’s staff in offering a full menu of ticket packages to NASCAR fans for that weekend.

“The Atlanta Motor Speedway is home to many of the most memorable automotive racing moments in history and with the assistance of The Aspire Group, we will be able to contact even more NASCAR fans and have them be a part of this year’s spectacular Labor Day weekend of racing,” stated Ed Clarke, President and General Manager of Atlanta Motor Speedway.

The Aspire Group’s Fan Relationship Management Centers (FRMC) specialize in maximizing ticket sales revenue and attendance and building fans for life.The Atlanta Motor Speedway FRMC will be located within The Aspire Group’s offices located in West Midtown Atlanta, Georgia.

“This is a great opportunity for The Aspire Group to transition the success we have had selling tickets at the collegiate and professional level into the top automotive racing in North America,” stated Bernie Mullin, Chairman and CEO of The Aspire Group.

This announcement comes on the heels of a deal recently announced between The Aspire Group and Rutgers University to build an on-campus Fan Relationship Management Center to sell men’s football and men’s and women’s basketball new ticket sales.

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded in 2008 by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in the United States, Canada, and the United Kingdom.

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About Atlanta Motor Speedway

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