YMCA of Greater Charlotte Partners with Six Degrees Analytics and Aspire for Membership Win-back Campaign

ATLANTA – (April 20, 2021) – The YMCA of Greater Charlotte (The Y), Six Degrees Analytics (SDA), and The Aspire Sport Marketing Group (Aspire) have announced a partnership to drive membership renewals through targeted marketing and sales support.

Aspire will prioritize lapsed membership leads using recency, frequency, and monetary value analysis and will work with Six Degrees Analytics to create a personalized and targeted messaging cadence across Y membership levels. Both Aspire and Six Degrees Analytics have generated a considerable return on investment for their partners with digital prequalification campaigns. Aspire recently completed a four-month, 750,000 email sales campaign, using open and click-through rates to maximize sales of nearly $500,000 for the client.

“We’re excited to partner with Six Degrees and Aspire as we rebuild our membership and look for new ways to engage our customers in this ‘new normal’,” said Omoiye O. Kinney, senior vice president of marketing and technology for YMCA of Greater Charlotte. “We lost more than half of our membership base over the past year, and now is the time to explore new strategies to invite our members back through our doors.”

“The YMCA represents distinction in health and wellness and an unrivaled commitment to the Charlotte Region,” stated Tom Grabowski, Six Degrees founder and CEO. “Their pledge and assurance to the community regardless of circumstance is exemplary. Being a Charlotte YMCA member over the last 25 years and serving in different capacities, I am inspired to play an integral role in this initiative. Six Degrees’ extensive experience in health and wellness, participatory sports, and college athletics aligns well with the YMCA’s mission.”

“Having served on the YMCA board in Atlanta, Denver, New York, and Pittsburgh, I am especially pleased with our new partnership with YMCA of Greater Charlotte,” said Bernie Mullin, Aspire’s founder and chairman. “This represents an intentional pivot in Aspire’s strategy to support participant sports and health organizations at the same superb level of marketing, sales, and service operations that we have done throughout our history with spectator sports.”

The YMCA of Greater Charlotte will join a number of Aspire-supported non-profits, including Special Olympics Southern California, Soccer in the Streets, and Sport at the Service of Humanity.

About the YMCA of Greater Charlotte

The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. The YMCA of Greater Charlotte, comprised of 19 membership locations and two overnight camps, engages approximately 274,000 men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Deeply rooted in the community for nearly 150 years, the YMCA of Greater Charlotte has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. www.ymcacharlotte.org

About Six Degrees Analytics

Six Degrees Analytics has hands on experience with tens of thousands of live one-to-one outbound and inbound calls, emails, and SMS messages. They create dynamic outbound engagement centers enhancing the customer experience as well as the entire customer journey. SDA has a deep understanding of why enthusiasts engage with a brand or perhaps, even more important why they resist. Six Degrees has in-depth customer engagement experience across a variety of enthusiast segments. They base their approach on measurable results of thousands of one-to-one outbound and inbound conversations, emails and text messages with enthusiasts. Their expertise lays out communicating with customers on a one-to-one basis and has a deep understanding how to connect with them on their terms.

For more information about Six Degrees Analytics, visit: https://sixdegreesanalytics.net/

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or aj.smith@theaspiregroupinc.com.