William & Mary and Aspire Announce Multi-Year Partnership

September 1, 2021

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ATLANTA, GA – William & Mary Athletics (W&M) and The Aspire Group (Aspire) are excited to announce a multi-year ticket sales and service partnership.

Aspire will provide a specialized team comprised of a director of sales and service, a database coordinator, and a sales and service consultant will staff the on-site W&M Fan Relationship Management Center (FRMC). In addition to athletic ticket sales, the FRMC will also focus on generating gifts to the Tribe Club through donor stewardship and will have access to fan research, pricing analytics, and other consulting services with Aspire’s Strategy, Analytics, and Marketing department.

“We are excited to see this partnership provide new levels of engagement for William & Mary Athletics,” said Brian Mann, W&M’s Director of Athletics. “We will benefit from Aspire’s industry leading experience to expand our brand, while also providing our loyal friends, fans and alumni with premier customer service.”

“We look forward to serving the William & Mary community and building Tribe fans for life,” stated Aspire CEO, Bill Fagan. “Our integrated team of athletic ticket sales, annual fund, and digital marketing staff on campus expands the fan service capabilities for the athletic department. Embedding ourselves into the greater Williamsburg community allows us the ability to better meet Tribe fans needs.”

William & Mary is Aspire’s 16th new partner of 2021 and joins Northeastern University as Aspire’s second active partner within the Colonial Athletic Association.

About The College of William & Mary Athletics

Located in Williamsburg, Virginia, William & Mary is the second oldest university in the United States and serves nearly 9,000 students each year. William & Mary’s Athletics teams compete as the Tribe across 11 women’s and ten men’s NCAA Division I varsity sports within the Colonial Athletic Association (CAA), where they have won 141 conference titles, more than any other member school. W&M has also won national championships in tennis, gymnastics, and golf.

About The Aspire Group

The Aspire Group is an award-winning sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services, and best-in-industry fan relationship management.

For more information about The Aspire Group visit us here and follow us on Twitter: @theaspire_group

For inquiries and more information on how Aspire can provide support to your Athletic Department, contact A.J. Smith at 404-389-9100 or

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