University at Buffalo Partners with Aspire to help marketing of Bulls Tickets
May 26, 2011
ATLANTA – (May 26, 2011) – The University at Buffalo Division of Athletics has announced that it will partner with The Aspire Group to market and sell tickets to football and men’s and women’s basketball. Sales will begin immediately out of Aspire’s Atlanta Fan Relationship Management Center (FRMC) with a FRMC consisting of a Manager and four Sales Consultants beginning operation on-campus in July.
“Our partnership with The Aspire Group will allow the University at Buffalo to maximize ticket sales revenue and provide fans with a more personal connection to the university,” stated Anucha Browne Sanders, University at Buffalo’s Senior Associate Athletic Director for Marketing. “The Aspire Group has demonstrated a track record of success across all levels of sport, and we look forward to utilizing their expertise in ticket marketing and sales to increase ticket revenue and attendance for Buffalo Athletics.”
The Aspire Group develops Fan Relationship Management Centers specializing in revenue enhancement for universities and sports organizations by providing a superb customer experience for fans on ticket sales and service calls.
“We are excited to partner with the University at Buffalo and are thrilled to be jump starting the operation out of our Atlanta FRMC,” stated Bill Fagan, General Manager of Fan Relationship Management. “We look forward to being on-campus in July and working with the marketing department to maximize Buffalo’s ticket sales revenue year round.”
About The Aspire Group
The Aspire Group is a global sports and entertainment firm founded in 2008 by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, now operating in United States, Canada and United Kingdom.
About University at Buffalo Athletics
The University at Buffalo offers 20 Division I intercollegiate sports that compete at the highest level of competition in the National Collegiate Athletic Association (NCAA). The 20 sports are: football, baseball, softball, women’s volleyball, men’s and women’s basketball, wrestling, men’s and women’s swimming, men’s and women’s tennis, men’s and women’s cross country, men’s and women’s soccer, women’s rowing and men’s and women’s indoor and outdoor track and field. The University at Buffalo competes in the prestigious Mid-American Conference in all of those sports except for women’s rowing, which competes in the Colonial Athletic Association.
UB plays its home football games, men’s and women’s soccer games and track and field events at UB Stadium (capacity 29,020), opened in 1993 in conjunction with the World University Games, and its basketball, wrestling and volleyball events at Alumni Arena, which has a capacity of 6,100 following renovations during the summer of 2004. The Alumni Arena Natatorium is home to the Bulls’ swimming teams, while the tennis teams use the world-class University Tennis Center. The women’s softball team competes at Nan Harvey Field adjacent to UB Stadium while the baseball team plays across the street at Amherst Audubon Field.
For more information about University at Buffalo Athletics visitwww.BuffaloBULLS.com or call 1-877-UB-THERE.