United Soccer League Selects Aspire as Preferred Ticket Sales & Service Supplier

July 23, 2020

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Atlanta, GA. – The United Soccer League (USL) announced today it has entered into a multi-year agreement with The Aspire Group, which becomes the Preferred Ticket Sales & Service Supplier of the USL.

Through the partnership, Aspire will be the preferred outsourced supplier for any ticket marketing, sales, or service needs of the more than 135 senior clubs across the USL Championship, League One and League Two. USL clubs will also have access to Aspire’s Strategic Consulting & Research (SC&R) and Training services at preferred rates.

“We are thrilled to be able to team up with an industry leader in The Aspire Group,” stated USL’s SVP of Corporate Development, Josh Keller. “Sporting events have always been more about creating experiences and memories than it has been about simply selling tickets, and that is a tradition that the management team at Aspire helps create. This partnership will allow us to continue to make connections in our club’s communities, broaden our reach and develop USL fans for life”.

“The Aspire Group is honored to partner with the USL as the preferred vendor in Ticket Marketing, Sales and Service for the league and its member clubs,” said Aspire’s Founder and Chairman, Bernie Mullin. “We have watched the USL’s remarkable growth particularly over the past decade, serving soccer fans in so many markets across the nation. We are excited to support such a dynamic and progressive league in implementing ‘Next Practices’ (Future Best Practices) to further create USL Fans For Life.”

The USL’s Preferred Supplier Program has grown rapidly over the last three years and brings together “Best In Class” companies to provide premium products and services to its leagues and clubs. The Aspire Group will contribute its ticket solution “Next Practices” to the USL through direct club engagement and league-wide speaking engagements for years to come.

About USL
The United Soccer League (USL) is the largest professional soccer organization in North America, possessing nearly a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing the USL ChampionshipUSL League One, and USL League Two, the organization is built on a proven and recognized model in international football and counts more than 100 clubs in its membership.

Based in Tampa, Fla., the USL has grown over the past decade into a model organization with strong corporate partnerships, stable organizational leadership, and a dedicated staff that provides outstanding support to member clubs and outside partners. Sanctioned by the U.S. Soccer Federation and Canadian Soccer Association, the USL is #UnitedForSoccer, moving the game forward in the United States and Canada.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services, sales and service training, and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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