Union Omaha Recruits Aspire To Boost Ticket Sales

April 11, 2023

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ATLANTA, GA – Union Omaha and The Aspire Group (Aspire) have partnered together for the club’s 2023 USL League One (USL) season. The Aspire National Sales Center (NSC) is conducting a remote sales and service campaign focused on driving single game and group tickets.

Aspire’s National Sales Center, led by Jay Miller and Malcolm Anderson, will manage the campaign, including all personnel hiring and training. Aspire’s National Sales Center has generated over $15 million dollars in revenue for over 60 partners to date.

“Excited to be working with the 2021 USL League One Champions, Union Omaha,” said Director of the NSC, Jay Miller. “We are glad to be able to expand on the already great work their staff has done to drive results. Looking forward to bringing more fans out from the greater Omaha area to experience the action!”

Aspire is a proven partner to soccer clubs worldwide, with experience in the English Premier League, French Ligue 1, Scottish Premier League, and USL. Union Omaha marks the 5th United Soccer League franchise to partner with Aspire, who is the official ticketing solutions provider for the USL.

“At Union Omaha we have a great ticketing department in place but need a little extra firepower,” said General Manager of Union Omaha Peter Marlette. “Aspire has been great to work with already and I’m excited to see their results.”

About Union Omaha 

Union Omaha won the 2021 USL League One Championship and is the only professional soccer team in the state of Nebraska. USL League One is a United States Soccer Federation-sanctioned professional men’s soccer league that occupies the third tier of the American soccer landscape, below USL Championship (tier two) and Major League Soccer (tier one). Union Omaha plays its home matches at Werner Park in Sarpy County, also home to the Omaha Storm Chasers of Minor League Baseball. The team is led by General Manager Peter Marlette in the front office and Head Coach Dominic Casciato on the field.

About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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