The Future of College Ticket Sales

December 6, 2010

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Bernie Mullin, CEO of The Aspire Group to sit on panel at 2010 IMG Intercollegiate Athletics Forum

ATLANTA- December 6, 2010 – On December 8-9, 2010 IMG will host the 9th Annual Intercollegiate Athletics Forum at the W Hotel in New York City. The program will address all of the most pressing issues for collegiate athletic directors across the country including the future of ticket sales in college sports. Dr. Bernie Mullin, CEO of The Aspire Group will sit on the panel with Aspire client, Wayne Hogan, Senior Assoc AD External Affairs Georgia Tech Athletics as well as other influencers from collegiate athletics.

The session title “The Future of Ticket Sales in College Sports” will take place on Day 2 of the conference at 10:00 AM. It will address how athletic departments can get the biggest return on their investment from outsourcing, selling year round and adopting the pro-sports business model.

Georgia Tech is an innovator in collegiate sports outsourcing their ticket sales operation to The Aspire Group in July 2009. The Fan Relationship Management Center has generated nearly $2 Million in incremental ticket and donation revenues for Georgia Tech within just 18 months of implementation. Dr. Mullin and Wayne Hogan will likely address the success of the FRMC and how the partnership runs day to day.

“The quality of the speakers and attendees at the conference make this the perfect stage to celebrate the success of our operation at Georgia Tech,” said Bernie Mullin. “We believe that our FRMC model can offer our clients a significant revenue generator and an excellent fan/booster customer service resource with no hassle to the athletic administration while ensuring institutional control.”


About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, already operating in Canada, United Kingdom and United States.

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