Colorado State Rams Form Partnership With The Aspire Group For Ticket Marketing, Sales and Service Support

April 21, 2015

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Colorado State University Athletics is pleased to announce a partnership with The Aspire Group to utilize Aspire’s expertise in enhancing ticket revenue and providing Rams fans with world-class customer service and fan engagement. To accomplish these goals, Aspire will work with CSU Athletics on ticket marketing, sales and service, market research insights on the CSU Rams fan base, strategic consulting through yield management and selling season tickets for the anticipated on-campus football stadium scheduled to open in 2017.

“We are excited to work hand-in-hand with The Aspire Group to improve our ticketing operation, gain a 360 view of our fans and create a memorable experience at each home sporting event that will have our fans coming back for years to come,” said Ben Lorenzen, Senior Associate A.D. for Sales, Marketing and Communications for CSU Athletics.

Starting in May 2015, CSU fans will experience the first of many ticketing improvements with a Fan Relationship Management Center (FRMC) in Fort Collins, operated and managed by The Aspire Group. The CSU FRMC will include a Director, a Manager of Database Marketing & Analytics, and a minimum of five Sales & Service Consultants, all dedicated to providing Rams fans with the highest level of customer service. Aspire’s Regional-VP, C.J. Wiatr, will oversee this client relationship and work with CSU Athletics to make sure goals and objectives are met at the CSU FRMC.

“We are consistently able to provide our partner schools with optimal results when trusted to manage all Ticket Marketing, Sales and Service initiatives,” said Alan Pandiani, Manager of Client Partner Development for The Aspire Group. “This full-scale partnership with CSU Athletics is the first of its kind in the Mountain West Conference and in particular for a new stadium project, which has the potential to make a significant impact in the Front Range community.”

The Aspire Group had produced highly successful results selling for new collegiate stadiums/arenas at Tulane Athletics’ 30,000 seat Yulman Stadium (opened in 2014) and Georgia Tech Athletics’ 8,600 seat McCamish Pavilion (opened in 2013-14 basketball season), among others.

For inquiries or further questions on this partnership, please contact Alan Pandiani at

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing every stream of revenue and building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic and implementation support in ticketing, consulting, research, marketing enhancement, and sport investment optimization. The Aspire Group has become the global leader in outsourced revenue enhancement with over 130 sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. Recently, The Aspire Group was ranked by Forbes as one of the “Top Ten Best Places To Work For In Sports.”

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