The Atlanta Dream Looks to Aspire for Ticket Sales Partnership

July 19, 2022

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(ATLANTA, GA) – The Atlanta Dream (Dream) and The Aspire Group (Aspire) have partnered for the 2022 WNBA season. Aspire is supporting the Dream with a hybrid sales and service campaign conducted with both remote support through Aspire’s National Sales Center, led by Jay Miller and Malcolm Anderson, and on-site personnel at the Dream’s new home arena in College Park, GA. Professional sports franchises and leagues have come to know the Aspire National Sales Center for generating substantial revenue results, providing exemplary customer service, and attracting top-tier talent.

Aspire and the Dream last partnered in 2019 using a licensed model to provide the WNBA organization with next practice sales and service training. The Dream represent Aspire’s fifth professional sports partnership across four leagues in 2022.

Jay Miller, Director of Sales and Service at the Aspire National Sales Center, had this to say about the partnership, “We are excited to be back working with the Atlanta Dream, driving attendance at their great new venue. With our National Sales Center located right here in Atlanta, we are also able to enjoy assisting fans and staff on game days!”

About The Atlanta Dream

The Atlanta Dream is a member of the Women’s National Basketball Association (WNBA) based in Atlanta, GA. Three-time Eastern Conference Champions, The Dream enters its 15th year in the WNBA with new ownership and new leadership from General Manager Dan Padover, President Morgan Shaw Parker, and Head Coach Tanisha Wright. The Dream celebrates diversity, represents Atlanta, rewards innovation and imagination, and aims to empower women both on and off the court. To learn more about the Dream and purchase 2022 tickets, visit or call 877-977-7729.

About The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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