Tarleton Brings in Aspire for Sponsorship and Ticket Sales

August 4, 2021

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ATLANTA, GA– Tarleton Athletics (Tarleton) and The Aspire Group (Aspire) have entered a multi-year partnership. Aspire will be setting up an on-site Fan Relationship Management Center (FRMC) for the Texans and will be responsible for all new and renewed ticket sales in addition to sponsorship sales, box office operations, and the stewardship of Texan Club donors. Tarleton is Aspire’s sixth’ partner to include or add sponsorship sales responsibilities in 2021.

“We are excited to partner with The Aspire Group,” said Vice President of Intercollegiate Athletics Lonn Reisman. “Our Texan Club was one of the largest and most committed booster organizations during our time at Division II and it’s success is an integral part of giving us the opportunity to move to Division I. This partnership will take the support of our Texan Club and launch it to another level, as well as create more opportunities for our fans – new and old – from across the state of Texas and beyond to be a part of Texan Nation like never before.”

The Leona Marketing Group, led by President Dan Gale, assisted in formulating the partnership. “We’d like to thank Dan Gale and the Leona team for their assistance in this partnership,” said Reisman. “Through their guidance and expertise, Tarleton is strategically positioned for future revenue growth and success.”

“We at Aspire are truly excited to partner with such a forward thinking Athletic Administration as Tarleton State University,” said Bernie Mullin, Aspire Founder and Chairman. “The opportunity to support the continued rise of the Texans by helping create and service even more ‘fans for life’ is a wonderful challenge that we will put all of our Aspire resources behind to ‘Wow’ the fans.”

The Texans are one of 14 new Aspire partners in 2021 and are the third member of the Western Athletic Conference among Aspire’s current partners, joining Lamar Univeristy and Seattle University.

Leona Marketing Group assisted in the partnership.

About Tarleton Athletics

Located in Stephenville, Texas, Tarleton sponsors 14 varsity sports with a 15th set to join in Fall 2022 with the addition of women’s soccer. Tarleton competes in NCAA’s Division I as a member of the Western Athletic Conference (WAC). In its storied Division II history, Tarleton had seven individual track and field national championships and multiple conference division, season, and regional championships. Tarleton joined the Western Athletic Conference on July 1, 2020 and enjoyed success across all sports in its debut Division I season, including wins over the nation’s most notable programs in volleyball (def. TCU twice), softball (def. Texas Tech), men’s and women’s basketball, and baseball (def. New Mexico State). The football program spent its first Division I season as an FCS Independent and will now be part of the WAC’s return to football in Fall 2021.

For more information about Tarleton State University Athletics, visit their athletics page here.

About The Aspire Group

The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @theaspire_group

For inquiries, contact A.J. Smith at 404-389-9100 or

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