Aspire and Motor City Rockers Launch Ticket Sales Partnership

March 21, 2023

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ATLANTA, GA – The Motor City Rockers (Rockers) and The Aspire Group (Aspire) have partnered for the professional team’s inaugural season in the Federal Prospects Hockey League (FPHL). Aspire is supporting the Rockers through a remote ticket sales and service campaign focused on single game and group tickets.

Aspire has demonstrated consistent success on the ice, working with nearly 20 properties across the NHL, AHL, CHL, ECHL, and NWHL while maximizing revenue for collegiate hockey programs. Recently, Aspire optimized pricing for the NCAA champion DU Pioneers and generated over $290K in ticket revenue for the USA Hockey National Team Development Program (NTDP), a new annual record.

Aspire’s National Sales Center (NSC), led by Jay Miller and Malcolm Anderson, will manage the campaign, including all personnel hiring and training. Aspire’s National Sales Center has generated over $15 million dollars in revenue for over 60 partners to date.

“A franchise’s inaugural season is an extremely exciting, and important, time. We are thrilled that The Rockers have decided to work with Aspire to grow their fanbase and nurture the crucial relationships they have with their earliest fans,” said Aspire’s National Sales Center Director Jay Miller. “The time and effort we put in now will no doubt bear fruit for the franchise for years to come.”

“The Rockers organization is extremely excited to be working with The Aspire Group,” said Nick Field, General Manager of the Rockers. “Jay and his team have a proven track record of success in driving ticket sales along with promotion and brand awareness. By partnering with The Aspire Group we are looking forward to expanding our reach to a broader audience for the remainder of this season and into next season as well.”

About Motor City Rockers

The Motor City Rockers, founded in 2022, compete in the Federal Prospect Hockey League, a professional league dedicated to providing quality hockey entertainment across North American markets, while growing the sport by developing players, officials, coaches, and staff. Currently in their inaugural season, the Rockers play in the 3,400 capacity Big Boy arena in Fraser, MI.

About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and

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For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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