Stony Brook & Aspire Sign Multi-Year Agreement

June 24, 2022

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ATLANTA, GA – Stony Brook University Athletics (Stony Brook) has partnered with The Aspire Group (Aspire) to build fan relationships and maximize ticket sales. Aspire will establish a Fan Relationship Management Center (FRMC) on-campus in Stony Brook, New York and has hired Danaiya Byrams as its Manager of Sales & Service.

The FRMC will drive single game, partial plan, and full season sales across all of Stony Brook’s ticketed sports while also nurturing premium and hospitality accounts and soliciting accompanying donations. Stony Brook joins William & Mary and Northeastern as the third Aspire partner from the Colonial Athletics Association.

“We are very excited to announce our partnership with The Aspire Group as part of our ongoing efforts to reach out to new fans in our community and across Long Island. It is critical that we do everything possible to fill LaValle Stadium and Island Federal Arena, and we look forward to Aspire helping us achieve success toward that mission,” said Stony Brook Director of Athletics Shawn Heilbron.

“We look forward to serving the Stony Brook community and building Seawolves fans for life,” stated Aspire Director of Client Development, Joe Kronander. “We are proud to partner with Stony Brook University and energized to take their ticket marketing, sales, service, and development to new heights.”

About Stony Brook University

Founded in 1957, Stony Brook is a public research university and a flagship institution of the State University of New York. Stony Brook Athletics sponsors 16 varsity teams (7 men’s and 9 women’s) that compete as the Seawolves in Division I’s Colonial Athletic Association (CAA). The Seawolves’ move to the CAA in 2022 comes after sustained success in the America East, where Stony Brook won the 2018-2019 and 2020-2021 Commissioner’s Cups as the top performing program in the conference.

About The Aspire Marketing Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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