Seton Hall Athletics Extends and Expands Partnership with Aspire Group

December 15, 2015

Share This:

Seton Hall Athletics has elected to continue working with the global leaders in ticket marketing, sales and service through 2018. The partnership extension between Seton Hall Athletics and The Aspire Group includes growing Aspire’s responsibilities to oversee all athletic ticket sales and service as well as continuing to provide database marketing and analytics support.

“We are excited to continue our partnership with The Aspire Group as we build on our recent successes with ticket sales,” stated Bryan Felt, Senior Associate Athletic Director, Development & External Affairs. “Aspire delivers enhanced customer service to our loyal Pirate fans, which will lead to long-term sustainability through deeper customer relationships as well as immediate revenue and attendance results.”

“Seton Hall is a unique property in a diverse sports landscape. The school sits in a traditional college community but is located just a couple of miles from NYC, the mecca of basketball. Our fans demand success, and our Fan Relationship Management Center (FRMC) strives to deliver that demand each and every day,” stated Chris Hernandez, Manager of the Seton Hall Fan Relationship Management Center.

Since 2012, the Seton Hall FRMC has had many accomplishments, including increased new ticket sales revenues by 275%, this past fiscal year produced over a quarter million in new revenue and through database marketing generated close to $44,000 in renewal revenue.

For inquiries or further questions on this partnership, please contact A.J. Smith at


About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sport business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 40 collegiate properties in the USA and more than 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visit

Leave a comment