Seattle U Partners with Aspire for Ticket Sales and Operations

July 29, 2021

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ATLANTA, GA – Seattle University Athletics (Seattle U) and The Aspire Group (Aspire) have announced a multi-year partnership. Aspire will be responsible for all Seattle U ticket sales, box office operations oversight, and maximizing donations to Seattle University Athletics’ annual fund, the Redhawk Club. Seattle U will also have access to fan research, pricing analytics, and other consulting services through Aspire’s Strategy, Analytics, and Marketing department.

We are excited to embark on this partnership with The Aspire Group,” said Director of Athletics Shaney Fink. Aspire will help elevate our external engagement, expand our revenue generation and professionalize our operations to provide exemplary service to Redhawk fans. The opportunity to leverage the resources of their network is key as we launch forward into this coming year and beyond.”

“The Aspire Group is proud to welcome Seattle University, AD Shaney Fink, and the entire Redhawk Athletic Department to the Aspire Family,” said Aspire Vice Chairman, Bill Duffy. “Aspire will utilize our full suite of services to optimize revenue for Redhawk Athletics while providing outstanding customer service to the Seattle U fanbase. This is an exciting time for Seattle U Athletics and we are thrilled to be part of it!”

Seattle U is one of 14 new Aspire partners in 2021 and is also Aspire’s fourth active Jesuit university partner, joining Santa Clara, Loyola University Chicago, and Loyola Marymount.

About Seattle University Athletics

Seattle University, founded in 1891, is a Jesuit Catholic university located on 50 acres in Seattle’s Capitol Hill neighborhood. More than 7,200 students are enrolled in undergraduate and graduate programs within nine schools and colleges. Seattle University is consistently ranked among the top 10 universities in the West by U.S. News & World Report and included in The Princeton Review’s Best Colleges guide. Seattle U sponsors 20 intercollegiate sports at the NCAA® Division I level. All sports except for women’s rowing, which competes as a Division I Independent, are members of the Western Athletic Conference. Seattle U has earned 57 WAC Championships, winning regular season and tournament titles as recently as 2021 in women’s soccer and softball. In alignment with the university mission and vision, Seattle U Athletics is committed to graduating champions, empowering leaders, and inspiring community to develop Redhawks for life.

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About The Aspire Group

The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting and research services, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: here and follow us on Twitter @theaspire_group

For inquiries and more information on how Aspire can provide support to your Athletic Department, contact A.J. Smith at 404-389-9100 or

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