Santa Clara University Athletics & Aspire Announce Multi-Year Extension

February 3, 2022

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ATLANTA, GA – Santa Clara University and The Aspire Group have announced a multi-year contract extension. Since beginning their partnership in 2015, Aspire’s Santa Clara Fan Relationship Management Center (FRMC) has generated more than $1.2M in donations and over $3M in ticket revenue for the Broncos. The FRMC’s two founding members, Jesse Moreno and Chad Cardinal, are still intimately involved in its operation and have contributed to the nine internal staff promotions at the property.

“Our relationship with Aspire has been tremendous”, said Renee Baumgartner, Santa Clara University Director of Athletics. “As we move forward, we look to continue to grow, collaborate, and strengthen the Santa Clara fan base in the years to come.”

“Santa Clara is a special place for many reasons, most notably: the people,” mentioned Chad Cardinal, Senior Vice President of Strategy and Operations for Aspire. “SCU athletic department and campus leadership have been partners and allies in every sense since the inception of this relationship. We love being Broncos and appreciate the opportunity to serve and grow the fanbase and donor community. Even better days are ahead!”

During Aspire’s seven years on campus, their scope of work has steadily grown to include outbound sales and service, stand-alone donation stewardship, seat-related gifts, and ticket and box office operations.

About SCU Athletics

The Santa Clara Broncos, comprised of 20 men’s and women’s varsity sports, are a member of the West Coast Conference and compete within Division 1 of the NCAA. Santa Clara’s 20 intercollegiate teams have a history of excellence in the West Coast Conference and on the national stage, with student-athletes going on to become All-Americans, Olympians, World Cup champions, and Hall of Famers. Santa Clara’s women’s soccer team consistently ranks as a top 10 team in the country and is coming off a 2021 College Cup appearance and a 2020 national title to add to their 2001 championship.

For more information about Santa Clara Athletics visit their website.

About The Aspire Group The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at 404-389-9100 or

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