Case Studies

Santa Clara Athletics & The Aspire Group Surpass $1 Million in Donations

August 11, 2021

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ATLANTA, GA – The Aspire Group recently eclipsed $1 million in new donation revenue at their Santa Clara University Fan Relationship Management Center (FRMC). Donations have gone to the Bronco Bench Foundation and the Athletic Excellence Fund, which both exist to improve to the student-athlete experience.  

Partners since 2015, Santa Clara brought in Aspire to oversee all ticket marketing, sales, and service for the Broncos. Through consistent results, Aspire has steadily increased its responsibilities within the Santa Clara Athletics department over the last six years, adding stand-alone donation solicitation and box office operations. In addition to this donation success, Aspire staff have sold over $2.5 million in tickets for the Broncos.

“Our partnership with Aspire has been tremendous,” said Renee Baumgartner, Santa Clara Athletic Director. “What a great testament to our community and loyal Bronco supporters, that in collaboration with the Aspire Group, we have surpassed this milestone. It is a testament to our partnership, hard work, and dedication. Congratulations.”

“I would like to thank Santa Clara University leadership for trusting The Aspire Group with this scope of work,” said Jesse Moreno, a founding member of the FRMC and current Manager of Sales and Service at the Santa Clara FRMC. “Throughout our tenure at the Santa Clara FRMC we have experienced a lot of growth and success. Exceeding $1 million in donation revenue is a testament to our cohesive partnership and mission driven mindset. I look forward to our continued collaboration and reaching new heights within the Santa Clara FRMC.”

The Santa Clara FRMC is one of nearly two dozen clients where Aspire is responsible for soliciting stand-alone donations. During the pandemic, Aspire leaned into development and donor work, driving over $6M in donation revenue across its partners and earning annual gift responsibilities at several partners. Santa Clara is also one of several partners where Aspire staff utilized long-standing relationships with account holders to convert already sold season tickets into new donations and credit rollovers to 21-22 athletic year. Throughout the COVID pandemic, Aspire successfully saved its partners more than $50M in the form of season ticket conversion campaigns, with $11M in ticket to donation conversions.

About Santa Clara Athletics

The Santa Clara Broncos, comprised of 20 men’s and women’s varsity sports, are a member of the West Coast Conference and compete within Division 1 of the NCAA. Santa Clara’s 20 intercollegiate teams have a history of excellence in the West Coast Conference and on the national stage, with student-athletes going on to become All-Americans, Olympians, World Cup champions, and Hall of Famers. Santa Clara’s women’s soccer team consistently ranks as a top 10 team in the country and is coming off a national title in 2021 to add to their 2001 championship.

For more information about Santa Clara Athletics visit their website.

About The Aspire Group

The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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