National Sales Center

San Francisco Giants Team up with Aspire

July 8, 2021

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ATLANTA, GA – The San Francisco Giants and the Aspire Sport Marketing Group (Aspire) announced a partnership for the remainder of the 2021 season.  Aspire, a leader in outsourced revenue enhancement in sport and entertainment will support the Giants ticket sales efforts, particularly in key ticket sales areas including Group and Premium sales.

The Giants will utilize Aspire’s National Sales Center (NSC) in Atlanta, GA, to execute the remote sales effort led by Aspire’s Director of Sales, Kyne Sheehy. The NSC has generated more than $13M in revenue across 60 partners all-time.

“We are excited to work with the Aspire Team to expand our customer reach this season and to provide Giants fans with the same high-level service they have come to enjoy over the years,” said Mario Alioto, Executive Vice President, Business Operations.

“We are honored that the San Francisco Giants have entrusted us to provide supplemental professional sales and service staff during an incredibly busy time,” said Aspire Chief Executive Officer, Bill Fagan. “Together we will deliver a first-class ticket sales experience for Giants fans.”

The Aspire Group is thrilled to welcome the Giants as their third Major League Baseball partner, joining the Washington Nationals and Arizona Diamondbacks.

About The San Francisco Giants

One of the oldest teams in Major League Baseball, the 138-year old franchise moved to San Francisco from New York in 1958.  After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed, downtown ballpark on the corner of 3rd and King.  2021 marks the Giants’ 22nd season at Oracle Park.  The organization is widely recognized for its innovative business practices and baseball excellence having been named in the past decade the Sports Organization of the Year by Street & Smith’s Sports Business Journal and Organization of the Year by Baseball America.  Oracle Park is also the only ballpark in the country to have earned Silver, Gold, and Platinum LEED certification for an existing building.   

To place a deposit for Season Tickets, Luxury Suites, or Group Sales Contact the Giants at

About The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 12 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries about partnership, contact A.J. Smith at 404-389-9100 or

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