Sacramento River Cats and Aspire Team Up for Ticket Sales Partnership

February 10, 2022

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ATLANTA, GA – The Sacramento River Cats, the Triple-A affiliate of the San Francisco Giants, and the Aspire Sport Marketing Group (Aspire) have announced a ticket sales partnership. Aspire will hire, onboard, and train a team of three corporate/group sales executives, and five inside sales representatives who will drive revenue through season ticket, partial plan, group, and premium/hospitality sales.

“The River Cats are thrilled to announce a relationship with Aspire,” said Chip Maxson, President and COO of the River Cats. “We look forward to working with the team to provide next-level relationships to all of our fans through Aspire’s high customer service standard.”

“We are grateful for the opportunity to partner with a well-run, creative, and people-centered organization in the River Cats,” said Chad Cardinal, Senior Vice President of Strategy and Operations for Aspire. “Working with great people is a good step towards delivering sustainable results. We are looking forward to cultivating a team of relationship builders and revenue drivers who are focused on creating an even better home field advantage at Sutter Health Park.”

Kyne Sheehy, Senior Director of Sales and Service for Aspire’s Atlanta-based National Sales Center (NSC), will lead the on-site and remote sales teams. The NSC has generated more than $15M in revenue across 60 properties all-time and recently partnered with three Major League Baseball clubs.

About The Sacramento River Cats

The Sacramento River Cats are the proud Triple-A affiliate of the three-time World Champion and 2021 National League West Champion San Francisco Giants. The River Cats have had unparalleled success on the baseball field, winning 3 Triple-A Championships, 5 Pacific Coast League Championships, and 12 PCL North Division titles. They made West Sacramento their home in 2000 after relocating from Vancouver, British Columbia. Nestled along the Sacramento River, Sutter Health Park is the crown jewel of Minor League Baseball.

River Cats Memberships, Mini-Plans, and hospitality rentals may be purchased now for the 2022 season by calling the Ticket Hotline at (916) 371-HITS (4487) or visiting For information on other events at Sutter Health Park, visit

About The Aspire Group

The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at 404-389-9100 or

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