Playfly Aspire and Lindenwood Agree to Ticket Sales, Service, and Operations Partnership

August 22, 2023

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ATLANTA, GA – Lindenwood University and Playfly Aspire have agreed to a ticket sales, service, and operations partnership. Playfly Aspire will establish a fan relationship management center (FRMC) on Lindenwood’s St. Charles, MO campus. The FRMC will drive sales to all Lions ticketed athletic events and oversee the operation of all box office locations.

Playfly Aspire will focus on maximizing fan attendance and revenue on the heels of Lindenwood’s recent jump to Division 1 athletics, as a member of the Ohio Valley conference.

“Playfly Aspire is very excited to begin working alongside Lindenwood Athletics,” said Playfly Aspire Director of Client Development, Joe Kronander. “We cannot wait to get the FRMC up and running and begin interacting with the Lions’ dedicated fan base.”

“This partnership will be a continuation of the momentum we experienced last season in our first year of NCAA Division I status,” said Lindenwood Vice President for Intercollegiate Athletics, Jason Coomer. “Playfly Aspire has a proven track record of driving ticket sales to assist in providing an excellent game day experience for sports fans. The launch of this new ticketing and sales operation will only strengthen LU Athletics in the marketplace as we continue to welcome record crowds into our venues. The excitement in St. Charles is evident and we look forward to the community taking this journey with us.”

About Lindenwood Athletics

Founded in 1832, Lindenwood University is a private university located in St. Charles, Missouri, which serves nearly 7,000 undergraduate and graduate students. Lindenwood is the second-oldest higher-education institution west of the Mississippi River. Lindenwood sponsors 30 varsity men’s and women’s teams that compete in the Ohio Vally Conference, Atlantic Sun Conference, Summit League, Horizon League, Midwestern Intercollegiate Volleyball Association, and College Hockey America. Lions teams have combined for more than a dozen national titles across eight unique sports.

About Playfly Aspire

Playfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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