LCCC secures highly coveted international matches
August 10, 2015
Challenge To develop a marketing strategy to acquire premier international cricket fixtures at Emirates Old Trafford and sell-out each awarded fixture Solution Conducted a survey with over 1,500 fans to understand their motivations to attend fixtures and test packages that best suit their needs Restructured ticket product and pricing menu to fit 7 fan clusters…
Read MoreTulane Uses Fan Survey to Steer Improvements for Yulman Stadium
May 14, 2015
Following the inaugural season at Yulman Stadium, Tulane Athletics conducted a fan study to reveal insights about its particular demographic and identify areas of opportunity for the fan experience and satisfaction. Below is the report produced from the results. Originally posted on giving.tulane.edu.
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